Making money online has become liberalized in a way. Most people that know how to use the computer can start making money and earn a decent living or even become wealthy. These online marketing jobs were considered to be hard and difficult to attain in the past but in today’s world, anyone can try it out.
This ease of use has turned affiliate marketing into one of the biggest online industries on the web. People who had no previous experience are quickly learning, running their own campaigns, and making a decent living by doing what they like.
The only problem with all of this is how much people are doing it. There are tons of people trying to make money through affiliate marketing and competing against them can be hard if you don’t know how. But luckily, we got you covered! Today we are going to talk about some of the best tracking tools and how they can help you improve your campaigns and be more successful than your competition! So, let’s not waste time and get started with this guide!
What Are Tracking Tools And Why Are They Important?
Affiliate marketers are doing everything they can to gain an advantage over one another. This leads to most of them using some incredible tools that can make a difference between the ones who use them and the ones who don’t. One of the most popular tools that affiliates use is tracking software.
But what are affiliate marketing tracking tools? Well, simply, these tools are software that helps affiliates track and manage their campaigns. This means that affiliates can track referrals, endorsements, and recommendations made by users or companies and use that info to improve their campaigns in the future.
Analyzing, tracking, and optimizing your campaigns is the only thing that can bring your efforts out to the forefront and separate you from all of the rest. The best way of doing all of this is through some affiliate tracking tools. With them, you should gain insight into your campaigns in detail you couldn’t without them. What campaigns are making money and which ones are losing money? Why does it happen? How can you improve them? Where does your traffic come from? How does your audience respond to your campaigns? All of this and more can be found out by utilizing your tracking tools to the max.
What Are The Best Tracking Tools?
Knowing all of this is good, but the real question is, what tracking software should you use? The answer is not clear-cut. There are a lot of competing tools that vary in functionality, effectiveness, and price. Picking the right one for you is a very individual thing and you should approach it that way. For this reason, we will present you with some of the best choices on the market, and you should do your research on them later when deciding which one to pick. Consider that any of these tools can be great, but none of them can work miracles. No matter what tools you start using you will need to work hard to get the most out of them!
We are starting this list with one of the best tracking tools currently available on the market. RedTrack has been one of the leaders in affiliate marketing tracking ever since its inception, and today is no different.
The platform itself developed and evolved a lot in recent years and it’s now considered to be amongst the leaders in the industry. Amongst the best features of RedTrack is its approachability. The program itself is made to serve both the absolute beginners as well as the hardcore affiliates that want to have all the bells and whistles.
Some of the best features that RedTrack offers are:
- Incredible User Interface
- Cloud-Based Trackers
- Granular Reporting With Over 30 Data Points
- Multi-User Access
- Flexible Postback Settings,
- High-Quality Support
- Much more
All of these features come at a cost, and for RedTrack the price tears are as follows:
- Free (14 Days)
- Starter Pack $29/mo
- Professional $79/mo
- Business $339/mo
- Enterprise $939/mo
If you are searching for a cloud-based tracking solution that is optimized for affiliates, media buyers, and teams, you won’t have to look further than BeMob!
This tracking solution software is quickly becoming one of the most popular choices for new and intermediate affiliates across the web. The thing that makes BeMob set itself apart from the rest is its toolset. Some of the most useful tools and features of BeMob are:
- Unlimited Campaign Offers
- SSL For Custom Domains
- No-Redirect Tracking For Organic Traffic
- Multi-User Access
- Traffic Distribution System
- Resourceful Support Team
- And more!
All of these features make BeMob a great tracking solution for advanced affiliates that already have a grip on how these tools work and how to utilize them to the max.
Pricing on BeMob is fairly competitive within the industry and it looks something like this:
- Basic (Free)
- Professional $49/mo
- Business $249/mo
- Enterprise $499/mo
When talking about affiliate marketing tracking tools, Voluum is always topping the lists. This tool has been around for quite a while and its impact on the industry is unrivaled! Voluum has a bunch of features that sets it apart from other tracking tools and it has a reputation to back it up as well! It is considered by some to be the best platform for controlling, tracking, assessing, and optimizing your affiliate marketing campaigns!
Voluum is perfect for integrating with a bunch of services and it works well with most platforms straight out of the box. It easily integrates with traffic sources and affiliate networks which is a great feature to have from your tracking tool.
The tool can also provide you with detailed statistics and data like:
- Affiliate network
- Connection Type
- Conversions (ClickID)
- And much much more
And all of this data is displayed in a simple and well-organized way.
You can also do things like split testing your offers, landing pages, creatives, and more and see what makes each of them good or bad for your campaigns. You can also track your LPs and create an LP rotator to better test and split your traffic.
Pricing can vary depending on which features you want and need for your campaigns. The entry package starts at $69/mo, the basic comes at $299/mo and the advanced package will set you back $599! These prices are quite high, but in most cases, Voluum is more than worth it! And if you look hard enough you can get a nice 25% coupon on many places on the web!
Post Affiliate Pro
Used by around 3000 companies globally, Post Affiliate Pro has more than earned its spot on this list as one of the great trackers on the web! Packed with a bunch of tracking features like cookies, IP addresses, and other tracking features optimized for eCommerce merchant traffic, you won’t feel a lack of features with this tracker! Its key features are:
- Customizable Interface
- Mass Payments
- Different Tracking Methods
- eCommerce Optimizations
In the past, there were reports of unreliable tracking and lacking support, but optimizations to the platform have pretty much eliminated all of those issues throughout the years.
The pricing of Post Affiliate Pro is pretty standard for the industry and it looks something like this:
- Free (14 Days)
- Pro $97/mo
- Pro-Ultimate $197/mo
- Network $477/mo
This delicious-sounding affiliate marketing tracking solution is one of the most well-known trackers in all of the industry. Its main goal is to measure, manage and help you optimize your campaigns and make them better.
CAKE quickly gained favor in the industry by offering an approachable and convenient dashboard from where you could aggregate and check multiple campaigns at a time. You can use all of that info to review and compare your performance and manage your campaigns.
CAKE offers a variety of tools that can help affiliates track and optimize their campaigns to the finest details. Some of them are:
- Pixel Management
- Fraud Protection
- Referral Awards
- Real-Time Metrics
- Targeting By Device or Location
- 24/7 Support
- And more!
Pricing on CAKE can vary a lot from affiliate to affiliate, as their policy is to give individual quotes based on needs and requests. This can be a double-edged sword as most affiliates just don’t know what to expect when approaching the tracking solution software giant.
The Key Takeaways From All Of This
Finding the right tracking solution software for your business can be a difficult task. But luckily there are a couple of the best trackers that affiliates have access to nowadays. This list can help you narrow down your selection and make a more informed and calculated decision that can have great positive impacts in the long run!
No matter what tool you chose, get familiar with it and use it as much as you can to ensure your campaigns grow and succeed the way you envision them to do!
Have you ever used trackers for your campaigns? What was your experience with them? Share more about it in the comments below!