YouTube was founded way back in 2005 and it has been the front-runner in the online video content space since then. Even in its beginning, a lot of people realized just how much potential this new platform has. This was the reason why Google decided to buy YT only a year after its launch for a whopping 1.65 billion (which was unheard of back then).
Through good leadership, innovation, and a great user interface, YouTube has managed to stay on top for all these years. The platform is now used by people all over the world and it is available in 80 different languages. The platform is currently estimated to be worth over 160 billion! It has also become an important source of income for a lot of content creators.
Content creators aren't the only ones who can profit off YouTube and its massive user base. Affiliates from all over the world realized just how profitable the platform can be if utilizes to its full potential. The vast userbase and great algorithm make YouTube one of the best platforms to advertise on!
If you're reading this article, then chances are that you're thinking about starting your own YouTube channel affiliate marketing campaign, or you're already running one but you're not quite sure how to make money from it. Well, you're in luck because that's what we're going to be talking about today! In this article, we'll give you some tips on how to create great video content for YouTube that will help you boost your affiliate earnings!
How Can YouTube Be Utilized By Affiliate Marketers?
YouTube affiliate marketing is a great way to make money by promoting products you believe in and having the possibility to monetize to your audience. In this type of marketing, you create videos that relate in some way to a product or service being sold by another company. Once you’ve created a video, you can include a link in the description section of your YouTube account giving viewers information about how they can purchase this product. When viewers click on your link and make a purchase, you get a commission from each sale that these viewers make, making affiliate marketing on YouTube an effective way to earn additional income.
Promoting Offers On Your Own Channel
To get started with YouTube affiliate marketing, you need to first build up a following on your channel. This can be done by consistently creating quality videos that offer valuable information or entertainment to your viewers. Once you have a loyal following, you can then start promoting products in your videos by including links to purchase these products in the description section of your videos. Many YouTubers use affiliate marketing as a way to supplement their income, and if done correctly, it can be a great way to earn additional income from your YouTube channel.
Promoting Offers Though YouTube Ads
Not everyone can have a successful YT channel, so most affiliates default to promoting their products or services through the built-in Ads System. If you have ever worked with Google ads, you will be pleasantly surprised, as it is the thing you will use for YouTube as well.
You don't need to have a huge following, loyal audience, or years of experience. All you need is a budget, an idea, and the willingness to optimize your campaigns to get the max out of them!
Creating Videos for The Platform
When creating videos for affiliate marketing on YouTube, it’s important to create videos that offer value to your viewers. This can be in the form of information, entertainment, or both. It’s also important to make sure that your videos are well-produced and edited, as this will help ensure that viewers continue to watch your videos and stay subscribed to your channel. Once you have a loyal following, you can then start promoting products in your videos by including links to purchase these products in the description section of your videos.
If you’re looking for a way to make money on YouTube, affiliate marketing can be a great option. By creating videos that offer value to your viewers and including links to purchase products in the description section of your videos, you can earn a commission from each sale that these viewers make. With some effort and consistency, you can build up a loyal following on your channel that will help you boost your affiliate earnings.
How to Make Great Video Content
Now that we’ve gone over how YouTube affiliate marketing works, let’s talk about how to create great video content for your channel. When creating videos for your YouTube channel, there are a few things you should keep in mind to create videos that offer value to your viewers and help you boost your affiliate sales!
Videos are a collection of moving pictures, so the better quality of those pictures, the better your video. At least as far as image quality is concerned. Depending on your content, try creating footage that has 30 or 60 frames per second, with at least a full-HD resolution, also called 1080p. Higher resolutions are preferred but not necessary. Also, ensure you have proper lighting if you are recording yourself as well as a clear graphics package. This will ensure that your point gets carried across to the audience in the clearest and most visually appealing way.
You probably heard of the quote "sound is half of the picture". When we watch videos we don't pay attention to the sound but in reality, it's incredibly important to audiences. Make sure you use sound effects, that match the target video as well as high-quality audio recording and music that won't pull your viewer out of the experience. Investing in good audio is always a good idea!
A Compelling Story
Every video you make has to have a story that it tries to tell your audience. If you are trying to create a compelling argument as to why someone should buy your product or service, you need to think it through and be convincing.
Before you even start working, get a pen and paper and brainstorm a couple of ideas. Find some key talking points and focus on them. Try explaining why you are the right choice for your customer/viewer and make sure you hammer that information down. The better you convey this message the more successful you will be!
Production and editing are what can turn even the most boring video into a true gem. Editing is often overlooked but a poor cut can ruin your video and make all the hard effort you invested into the content irrelevant. This is why you should invest some time and learn at least the basic functions of a video editor like Camtasia, Davinci Resolve, or Adobe Premiere.
While the learning curve might be steep, the value you will get from knowing the basics will far outweigh the time investment! For bigger and more ambitious marketing campaigns you can always hire a professional to help you out.
Value First Approach
Create videos that offer value to your viewers in the form of information, entertainment, or both. No one wants to watch a commercial masquerading as a “useful” video, so avoid shoving your products down people’s throats. Instead, focus on creating videos that offer something of value to your viewers.
This could be in the form of information, such as tips, tricks, or tutorials. Or it could be for entertainment, such as a review or parody. Any type of content that you can create that makes your viewers eager to click on another video will be beneficial!
Once you have built up a strong library of valuable content, you can start to slip in some product placement and affiliate links. By this point, your viewers will trust you and be more likely to purchase through your links.
Remember to be subtle with your marketing, as people can see right through an “in-your-face” approach. If you try to hard-sell your products, you will likely turn off more viewers than you attract.
You should also try to cross-promote your videos and channel on other social media platforms where you might have a following. You can also send videos to your email subscribers if you have any!
Calls to Action
A “call to action” is a phrase that encourages your viewers to do something, such as subscribe to your channel, like your video, or visit your website.
Adding a call to action is a great way to increase your conversion rate and get more people interested in what you have to offer. Just be sure not to overdo it, as too many calls to action can be just as off-putting as no call to action at all!
There are several different ways that you can incorporate calls to action into your videos. One way is to simply tell your viewers what you want them to do, such as “subscribe to my channel for more great content like this”.
You can also add calls to action as annotations or text overlays on your videos. This is a great way to make sure that your call to action is front and center and can’t be missed!
Your video thumbnail is the first thing that people will see when they come across your video, so it is important to make a good impression!
Your thumbnail should be high quality and representative of the content of your video. A common mistake is to use a still shot from the middle of your video, so be sure to use a thumbnail that clearly shows what viewers can expect to see in your content.
Finally, you should consider including text on your thumbnail to make it clear exactly what people will get out of watching your video. This is a great way to quickly and effectively engage potential viewers.
By following these simple tips, you can create video content that is sure to be a hit with your audience! Just remember to focus on quality, value, and marketing, and you will be well on your way to YouTube success!
YouTube can be an incredible platform that can help you reach previously unexpected heights. So don't waste your time and start advertising on the platform and creating content for it! The best time to start was yesterday, and the next best time is right now, so get going!
Have you created content for YouTube? What was your experience with it? Share it with us in the comments below!