As a new affiliate marketer, the reality might be a little scary and the task of looking for ways to generate traffic might seem overwhelming. Not to worry, we have compiled 10 proven ways to generate traffic for your affiliate offers.
Before we dive into the ways to generate traffic, here are some very helpful points you should note:
Understand Your Audience
Generating traffic isn’t cheap. Top affiliate marketers advise that you should have at least $500 to invest in traffic sources. Unless you want to be shelling out cash for no reason, you should invest time in defining the target audience for your offers.
You should be able to state how your offers solve their problems. You should also understand their emotional inclinations and the brands they resonate with the most.
Give Them a Reason to Visit
No matter the niche you are operating in, you have competition. Others are using the same traffic sources and who may be investing in traffic and keywords more than you do. This is why you should have a unique voice that provides quality and valuable content. As much as you have offers, your efforts should be targeted at building a brand. This will always draw traffic to you.
Always remember that good quality content is the foundation of a successful affiliate marketing business.
Having mentioned these, let’s move to the ways you can generate traffic for your offers.
10 Ways to Generate Traffic for your Offers1. Search Engines
Some of these features are featured snippets, ‘People also ask’ voice search, video search, and many others.
Surprisingly, Bing also draws a considerable amount of traffic. According to WordStream, the search engine gets 11 billion searches monthly. While still falling behind Google, that’s a figure you can’t turn a blind eye too.
If you are well optimized for search engines, you can draw more traffic than you can think of. However, you should note that these search engines prioritize high quality and helpful content.
Search Engine Ads
Search engine ads can be one of the best investments when it comes to traffic generation. With the PPC (Pay per click) model, you bid on keywords and pay when the internet user clicks your link.
You can use Google Ads, Bing Ads, Yahoo Gemini, Qualibid, and Baidu. The quality of traffic from these search engines differs.
2. Social Media
Social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and Snapchat have made it easy to target the audience by their peculiarities.
When running social media ad campaigns, you can target users by age, interests, location, occupation, and many others.
Facebook is the largest social media platform and it offers extensive targeting options. The algorithm can be so specific that you are sure to reach your target audience.
YouTube is the second largest search engine asides Google. It draws very enormous traffic to video content and YouTube video ads are very affordable. The video ads cost anywhere from $0.10 - $0.30 per click and the rate depends on the video quality, your target audience, and your campaign goals.
Pinterest and Twitter can directly draw traffic to your websites. Twitter is the no. 1 microblogging platform and Pinterest also offers microblogging options through visuals. Sharing links to your blog via these platforms will help draw traffic to your offers.
3. Native Ads
Native ads are designed to simulate the look of the organic content in a page. They appear like featured posts and help drive traffic to other websites.
Native ads blend in and are not intrusive. They present a retention rate that display ads cannot match. And according to Sharethrough, native ads receive 53% more views than traditional display ads.
To get started with native ads, you can use Outbrain, Revcontent, MGID, Taboola, Nativo, TripleLift, Sharethrough, Oath, and Adblade.
Young people between ages 18 - 24 make up the highest users of smartphones and statistics have shown that they love shopping more than any other age group.
Here are some mobile traffic networks you can use: Airpush, Startapp, Go2mobi, Tapjoy, Mobicow, LeadBolt, AdCash, Zeropark, and Inmobi.
The minimum budget for these networks can range from $5 - $200. Many of these ads appear as video ads, multimedia ads, full screen ads, and interactive ads.
5. Guest Blogging
Many popular websites have large post views and social media following. Once your article is approved, you get exposure to their audience. You can draw traffic to your audience by including links in your profile or backlinks to your articles.
Guest blogging has helped a lot of new affiliates build a lasting reputation in their various niches.
As much as you get the opportunity to write on top websites in your niche, allow others to guest write for yours. You can both drive traffic to each other via backlinks.
6. Email Marketing
Email marketing may not be a new affiliate marketer’s option, but it is a very helpful traffic source. When an internet user gets to a page, the user is offered an incentive to subscribe to a newsletter mailing list; the user does and is sent a confirmation mail. The goal of this process is to make repeat visitors out of subscribers.
The affiliate notifies the subscribers of new posts and helpful products through emails. However, the email copy must make an interesting and convincing read to increase the open rate.
You can use mailing services like MailChimp to send regular emails to your subscribers.
7. Display Ads
Display ads allow you to attract a large audience within a short time. Though the success of this campaign depends on many factors such as relevance, niche, interaction experience, landing pages, and creativity. It can be useful for brand awareness and traffic generation as long as it is targeting the right audience.
Display ad networks include Google Display, Buysellads, Clicksor, Admedia, Yesadvertising, and Infolinks.
For display ads, you should have a minimum budget of $100. Buysellads still allows a minimum budget of $25.
Retargeting service networks include Adroll, Retargeter, and Perfect Audience. Retargeter is on the high end as you need a budget minimum of $500.
9. Product Reviews
Online reviews are powerful. 72% of customers won’t take action until they read online reviews on products. One would think that online ads do the job of drawing visitors to products, but statistics have proven something different. Statuslabs noted that 70% of customers prefer to find out about a product than follow advertisements.
All these mean that you can attract substantial traffic to your offers by providing helpful and unbiased reviews of products.
With reviews, you can build a loyal audience who would always return to read about more products.
10. Answer Questions on Quora
Quora is the world’s largest Q&A website with thousands of questions being asked and answered every day. You can draw high-quality traffic to your website by answering questions and dropping links to a fuller answer on your website.
By clicking on “Top Pages” under the organic search heading, you will get access to the top Quora trends in terms of search traffic. What you will do next is to filter the results for your keywords to find the top Quora trends in your niche.
To sum up…
Generating traffic might require a lot of work, time, and money. It is what every publisher wants. High traffic is gold as long as it is of good quality. Take time to provide high-quality content and make your offers easily discoverable. You don’t want to invest a lot in drawing traffic and ruin the effort by not compensating for it with good quality content. Constantly ensure you are well optimized for search engines and make the best out of social media.