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5 Automation Tools for Lead Gen

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Automation tools are essential for lead gen. They can help you speed up the process and make it more efficient.  These tools can help you gather leads, track their progress, and follow up with them. Here are some examples of what types of software there are:

Lead nurturing software

This type of software helps you automatically follow up with leads. It can also help you track their progress and keep them organized.

CRM software

CRM software can help you manage your leads and customers. It can also help you automate your sales process.

Marketing automation software

This software can help you automate your marketing tasks. It can also help you track your leads and customers.

Email marketing software

This software can help you automatically send emails to your leads and customers. It can also help you track their progress and follow up with them.

Social media management software

This software can help you automate your social media tasks. It can also help you track your leads and customers.

These are just a few of the many automation tools that are available for lead gen. These tools can help you speed up the process and make it more efficient. Choose the right tool for your needs, and you’ll be able to generate more leads in less time.
What is Lead Gen and Why is it Important

Lead generation is the process of attracting and converting strangers into leads, or potential customers. It’s an essential part of any modern marketing strategy because it allows businesses to connect with people who may be interested in their products or services.

There are several ways to generate leads, but automation has become increasingly popular in recent years. Automation allows businesses to scale their lead generation efforts and reach a larger audience with less effort.

There are various automation tools available, each with its advantages and disadvantages. In this article, we’ll take a look at five of the most popular lead generation tools and what they have to offer.

The Benefits of Automation for Lead Gen

There are many reasons why automation is such an effective tool for lead generation. First, it allows businesses to reach a larger audience with less effort. Automation also makes it possible to personalize messages and target specific demographics.

Another advantage of automation is that it can help to speed up the lead generation process. By automating repetitive tasks, businesses can free up time to focus on more important tasks.

Finally, automation can also help to improve the quality of leads. By using tools like lead scoring, businesses can identify which leads are more likely to convert and focus their attention on those leads.

How to Choose the Right Tool for Your Business

When choosing an automation tool for lead generation, it’s important to consider the needs of your business. Each tool has its strengths and weaknesses, so you’ll need to decide which features are most important to you.

You should also consider your budget when choosing a lead generation tool. Some tools are more expensive than others, but the price isn’t always an indicator of quality.

Finally, make sure to read reviews of the different lead generation tools before making your decision. Hearing from other businesses can give you a better idea of which tool is right for you.

5 Top Automation Tools for Lead Gen

Finding the right tools for your needs is easier said than done, but we all have to start somewhere. Here are some of the best tools (in our opinion) for various aspects of lead generation. These might not fit you perfectly, but if you give them a shot you will surely have some insight into what works for you and what tools work for you. 


Email marketing is one of the best and most affordable ways of generating new leads. Most affiliates forget about emails and underutilize them, but that is a mistake that you shouldn’t repeat!

Mailchimp is an email marketing app that helps you market to a wide audience through emails, for a low cost, and with incredible ease of use. 

The service is simple to use, utilizing a fantastic drag and drop UI that makes most tasks borderline trivial. They have intricate design tools that can help you create whatever you want in just a few clicks. 


Mailchimp has a free tier that can help you with small campaigns, but if you want anything serious, you will have to pay for one of the premium plans. They start at $11/mo and scale up accordingly to your needs!


For years, HubSpot has been one of the biggest names in all of affiliate marketing. They are a huge player in the SaaS market for agencies and affiliates, and it shows. They got where they are through hard work and useful features. 

HubSpot is great for lead management, email marketing, website building, customer service, social media tracking, and more. 


Hubspot is hard to exactly price as this varies drastically depending on what you need. There are three main platforms, HubSpot CRM, Sales, and Marketing, and they all have different prices depending on what you need. 

Luckily, there are some free tiers available to newcomers but expect that to have fewer features compared to the full versions. 


If you are searching for a landing page creation and capture tool that can help you with generating leads, Unbounce might be the right tool for you!

Creating custom LPs and A/B testing them is something that most affiliates should be familiar with. But as most of us know, sometimes doing this takes way too much time. For times like these, platforms such as Unbounce are just perfect! 

With it, you can create unique custom landing pages that can take your marketing efforts to a new level and capture more leads than before. You can do various testing with variations and find exactly what your audience responds to best.


Unbounce, like most tools, has a variety of pricing plans that you can utilize to spend the least, yet get the most. Currently, they offer a 14-day free trial that you should certainly use before committing to any plan at all. 

After you are done with your trial you will have to select one of three plans. The plans start at $90/mo, but they can cost upwards of $225/mo depending on your needs. Unbounce also offers a 10% discount if you buy yearly subscriptions. 


Previously known as, Overloop has made the list as one of the tools that affiliates shouldn’t skip when searching for automation lead gen tools. Overloop is a multi-channel outbound platform that can help you improve your marketing efforts through cold emails and LinkedIn automation. 

The platform manages to handle all sorts of things including sales pipelines, creating flows, tracking performances, and generating leads more efficiently on a whole. The key features behind Overloop are an email finder (which you have to use tokens on), automated drip campaigns, contact management, and much more!


If Overloop sounds like something you would get something out of then you should consider its price as well. 

Luckily, if you just want to try the program out without committing fully, you can enjoy a free 14-day trial that will get you acquainted with all of the features that you will need. If you decide after that that you want to continue with Overloop, you will have to commit to one of the following plans:

$99/mo or $82/mo if you sign up for a full year. This package comes with 250 Email finder credit/user per month but you can buy more if you need to. Another 250 cost $39/mo, but you can up that number by over 10,000 credits if you decide to spend over $499/mo!


If you are an affiliate that has been part of the industry for any period of time, then Semrush should be a household name that you heard of at least a couple of times. This is an incredible all-in-one tool that manages to merge all sorts of useful tools and solutions to ensure you get the best possible results. 

Semrush has multiple features that work best when combined together. With this tool you can analyze backlinks, competitors and their SEO reports, backlinks, keywords, Google interaction, and much much more. 

With Semrush you will gain all sorts of incredible data that you can utilize to make the most out of your marketing efforts. But all of this comes at a price!


Semrush is one of the more expensive tools on the list, but there is also so much value that it can bring to you, so it's well worth its asking price. 

There are three plans, Pro, Guru, and Business. They start at $119.95, $229.95, and $449.95 per month respectively. All of these have lower prices if you decide to buy them annually! There are also a lot of additional tools and extensions that you can add to your account, but they will cost a lot more!


Automated lead generation is one of the more valuable things that affiliates can do to improve their business. Doing it properly can improve your leads, and their interaction with your content, as well as spread the word of your products to a wider audience. 

Of course, to achieve this you need to use a plethora of tools that all cover different aspects of the automation process. In this article, we covered some of the more important tools that will surely make a difference if you decide to utilize them. 

Use them as a starting point, but feel free to improve, adapt, and improvise with tools to find the right combination for your marketing needs. 

Have you utilized automated lead gen tools for your campaigns ? What are your preferred tools ? Share your experience with us in the comments below!

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