5 Easy Ways to Use Facebook for Affiliate Marketing

So you want to become a social media affiliate? The best way to do this is to use Facebook for affiliate marketing. This is a great addition to traditional affiliate marketing to promote affiliate offers.

Let’s be clear, Facebook is a social media site and not a search engine. The process is a bit different. With traditional affiliate marketing, you focus on keywords your readers are searching for in the search engines. With Facebook for affiliate marketing, we will discuss a number of ways to use Facebook for affiliate marketing.

Many successful affiliates have learned how to use Facebook for affiliate marketing. They have been able to explode their affiliate income when they added Facebook to their affiliate marketing channels. This social media mega site has more than 2 billion monthly active users around the world that are devouring content on just about any topic, from marketing, health, cooking, crafting, home decor and more.

You can quickly reach millions of people in one place when you promote your affiliate offers via social media. You just have to know how to do it the right way, and follow Facebook guidelines for affiliates.

Did you know you can make money with a blog using Facebook? There are several ways to use this social media site for your affiliate marketing endeavors. You just need to know how to use it properly.

In this article you learn a number of ways to use Facebook for affiliate marketing, regardless if you are new to affiliate marketing or an experienced online marketer.

What is Affiliate Marketing?

What is Affiliate Marketing?
Affiliate marketing is a form of performance marketing, in which an affiliate writes content on their blog or website, and places affiliate links in the content.

With this form of online marketing, you are promoting another company’s. products. You earn a commission when someone clicks your affiliate link and buys the product.

With Traditional Performance Marketing, You Do the Following:

  • Write a blog post
  • Insert affiliate links into your content.
  • Use keyword analysis and SEO to get your content to rank highly in the search engine results, using free or paid traffic.
  • When people find your content on the Internet, you want your article to inspire them to click your affiliate link or whatever the call to action is.

How Do You Make Money with Affiliate Marketing on Facebook?

Facebook is a great way to reach millions of people with your content in one place.

This social media site is not just a place to share your vacation pics or that amazing dinner you had last night. Facebook is also a great way to use affiliate marketing to promote offers and make money.

The process is somewhat different than traditional affiliate marketing, so you have to know how to play the Facebook game. Not knowing the rules can get you banned, so learn the rules before jumping in.

Here are a few ways to use Facebook for affiliate marketing

1. Create a Facebook Page

Facebook for affiliate marketing
Before you can use Facebook for affiliate marketing, you need to create a Facebook page.

This establishes your presence on the social media site. This is the place readers will land when they come to your Facebook page to find out about the offer.

4 Steps to create a Facebook Page:

1. Go to facebook.com/pages/create.

2. Click to choose a Page type.

3. Fill out the required information.

4. Click Continue and follow the on-screen instructions.

Source: Facebook

Links to the content, videos and more about the products you are promoting on your blog will be placed on your Facebook page. Your Facebook readers will be directed to your blog.

Have people “like” your Facebook page, so they will be notified whenever you post new content to your page.

2. Put Affiliate Links on Your Facebook Page

Some tips to follow:

You can definitely place affiliate links in your Facebook page. You just have to follow the Facebook guidelines on how to do it. It is important to follow these guidelines. This is the best way to prevent your links from being rejected or to have your account banned.

  • Do not paste your affiliate link directly into your ad campaign. You can use an affiliate link shrinking tool. This can sometimes trick Facebook into allowing the modified link in your Facebook ad campaign. Most affiliate marketers avoid this method, due to the risks of being banned.
  • Link a blog post with affiliate links to your Facebook page. This is far and away the easiest way to use Facebook for affiliate marketing. Since the affiliate link is in your own content and not on Facebook, you are not violating the terms.
  • It’s easy to do. Paste the URL to your blog post to a new post on your Facebook page. This will create a clickable link, and will add an image to the post. If you don’t like the image, you can save an image to your hard drive and upload the new image to your post.

3. Promote Your Blog Posts on Facebook

With 2 billion active users, Facebook is a great way to promote your blog posts, since this is the best way to legally include affiliate offers on Facebook without the risk of being banned.

You two legal ways you can can promote blog posts on your Facebook:

  • Facebook pages.
  • Facebook Ads.

Many affiliate marketers use Facebook Ads, since they can use keywords that helps Facebook push the ads to people likely interested in your content.

Facebook pages are great for free promotional efforts. Facebook Ads will reach an exponentially larger audience, but you have to pay for this effort. This is a cheaper alternative to other pay per click (PPC) marketing efforts, such as Google Adsense.

4. Create a Custom Landing Page

Custom Landing Page
Facebook landing pages are single web pages designed to promote Facebook ads and posts to encourage engagement with readers, that ultimately improves conversions and sales.

Landing pages focus on a single message and has a clear call to action (CTA). Landing pages have been proven to be a highly effective Facebook marketing tool. It can increase readership, engagement and drive more conversions.

Unlike a Facebook page, which is free to promote, landing pages generally require you to participate in Facebook’s paid marketing program. You can select region, demographic, time of day for your campaign will run, and length of time in days you want the campaign to run.

You pay per click from your budget. Once you have spent the desired amount of money, you are no longer charged and your campaign is removed from Facebook until you initiate a new campaign.

This is a great way to learn about PPC (pay-per-click) marketing without spending more money than you can afford to spend. You can stop and re-tool your campaign if you are not getting the desired results or you are killing it and need to increase program duration, demographic or budget.

A landing page on Facebook is a great way to do the following:

  • Collect email addresses
  • Promote a webinar and get people to sign up
  • Sell an online course.
  • Give away or sell an e-book

Watch this video to learn how to build a custom landing page for your Facebook campaign.

5. How to Use Facebook Ads for Affiliate Marketing

Facebook Ads are a great way to use Facebook for affiliate marketing with paid ads. This is the only approved way to promote affiliate offers directly on Facebook. The ads appear as “Sponsored Ads” on Facebook, since these are paid ads.

You can create a Facebook Ad from scratch, or you can click the “Boost a Facebook Post” button on a post. This turns the post into a Sponsored Ad.

This can increase the reach of your ad to Facebook users. This is a key method to increase engagement and boost revenue.

What Can Do With Facebook Ads:

  • Collect email addresses
  • Promote a webinar and get people to sign up
  • Sell an online course.
  • Legally promote affiliate offers on your blog

You put funds into your account, and the ads are shown to readers. As the ad is clicked, funds are deducted based on the program you select, such as the ad being shown for 5 days, 10 days, 30 days, etc.

How to Boost a Facebook Post

Boost a Facebook Post
If you don’t want to take the time to create a Facebook Ad from scratch, you can simply boost a Facebook post you are promoting for free on your Facebook page.

Why do this?

Simple….expand visibility to the Facebook community.

When you share your blog post on your Facebook page, it is only visible to people who have “liked” your page, and opted in to receive notification when you publish a post on your Facebook page.

When you “Boost Your Post, it is converted into a paid Facebook Ad, and is immediately visible to thousands more viewers.

How Does Boosting an Ad work?

Determine Your Monthly Budget

Monthly Budget
Determine Who is Your Audience

Who is your audience? If you already have a large audience that "likes” your page, you choose “People who like your Page and their friends.”

Who is Your Audience
If you don’t have a large following or you are starting a page in a new demographic, then you need to choose option 2, “people who choose through targeting.”

You can target your audience to receive your Facebook ad by the following criteria:

  • Age range
  • Sex (male or female)
  • Location ( US, Canada, San Francisco, Paris)
  • Language
  • Interests (pets, cooking, affiliate marketing, etc)
  • The last step is providing your credit card for payment.

Once you submit your ad, you will find out within 24-48 hours if your ad is accepted. Manual reviewers ensure your ad meets the Facebook terms and conditions.

Facebook Audience