Email marketing is an effective way to generate new leads and increase revenue. However, if the mail is not reaching your subscribers' inboxes, you are less likely to see results. This is why today, we will cover five ways to increase email deliverability and open rates. With these tips, you should be able to optimize your email marketing campaigns and see an increase in sales and reach.
Before we start with the tips, let's cover some basics and learn what you need to know about it!
What Is Email Marketing?
Email marketing is a way to send information to your target audience directly. In this instance, you will be sending relevant information about products and services to your audience.
Email marketing is another term for electronic mail marketing. It is one of the most popular forms of digital marketing. Marketers and customers alike have been using it for decades. Most customers trust emails more than other marketing forms.
Email marketing is also affordable to do. You can start an email marketing campaign on a small budget and without a huge team. You need to have a list of subscribers, content, and a tool to send the emails to your audience.
What's The Goal Of Email Marketing?
The goal of email marketing campaigns is usually to increase sales or generate leads. You want your audience to become active customers. You can do this by giving them information about your products and a reason to interact with them. You should also aim to get their contact information. You can use it to get in touch with them through emails and build a relationship.
With this information, you can send direct mail to targeted individuals. Let them know about new products, services, events, and updates. With the right targeting, you can gain an audience that engages with your products.
What Are Email Open Rates And Deliverability?
Email open rates are the number of times an email is opened divided by the number of emails delivered.
Email deliverability is how many emails reach the intended recipient's inbox. The percentage is calculated by dividing the number of emails delivered to the inbox by the emails sent.
Both of these metrics are important. They tell you how effective your email marketing campaigns are. As an example, you could have high open rates but low deliverability. This means that your subscribers are opening your messages but they're not getting them in their inboxes. This could be due to several reasons. Maybe your content isn't relevant or the recipients don't trust the source of the email.
Why Is Email Marketing So Popular Amongst Affiliates?
Email marketing is quite popular with affiliate marketers as it allows them to generate sales fast, for a low cost, and with minimal effort. Email offers a simple and effective way to target specific users. This has many advantages that marketers use. Affiliates know that sending the right offers to the right people gives them a high chance of making a sale.
Due to this, conversion rates tend to be higher than other forms of digital marketing. This is especially true when comparing it to pay-per-click ads or SEO services. Affiliates who send emails with relevant content also build relationships with customers. And this is one of the most important aspects of proper marketing of your products and services.
As with other marketing methods, there are things you need to know before getting started. Affiliate marketers need to have an email list so that they can market their products. The best way to start building your list is by asking visitors on your website to subscribe. You can also offer a freebie or other incentive to encourage them to sign up.
The Tips You Should Know
Now that we have covered email basics, let's move on to the five ways to increase email deliverability and open rates!
1. Segment Your List
The first way to improve email deliverability and open rates is by segmenting your list into categories. Not everyone who subscribes to your mailing list is interested in every type of content. Sending everyone the same emails isn't always the best tactic.
For example, let's say you are a clothing retailer. Not everyone who subscribes wants information about new arrivals. Some people may only want to hear about sales and discounts, or other types of information. So it's important to provide different categories of content to your audience. This way people can sign up for the type of content that they're looking for.
To know who belongs to what segment, you should research your audience beforehand. Find out what they like, what they tend to open and interact with. You can get a general idea of their preferences quickly if you know what you are doing. You can even make them choose what they want to get informed about. This alleviates the pressure off of you needing to find what category they belong to!
2. Personalizing Your Email Content For Each Subscriber
You can improve email deliverability and open rates by personalizing your emails. To do this, create content for every subscriber group on your list. Treat each person or group as an individual who has unique interests and needs.
You should also customize the follow-up emails according to how people respond. For example, someone visits a specific page on your website through a promotion. Send them personalized messages about similar products so they can use discounts too!
This tactic works surprisingly well as those leads are already interested in your products. Sometimes a special discount or new release might be the right thing to make them convert!
3. Send Emails at the Right Time
Timing is everything when it comes to email marketing. You need to send your emails at the right time so that they will be seen by as many people as possible.
For example, you should avoid sending emails on weekends and holidays. People are less likely to be checking their inboxes at those times. You should also send your emails during times when people are more likely to be checking their email.
Try to find a perfect balance of how many emails you send. Usually, if you send too much, you will land on some spam list, or people will simply unsubscribe from your emails. But if you don't send enough promo material, people will start forgetting about you and your brand. Finding the ideal number is hard and will take some time and effort. However, it should be more than possible if you dedicate some time to it!
4. Use a Good Copy
The subject line of your email is the first thing that people see, so you need to make sure that it's catchy and encourages them to open it. You only have a few seconds to grab someone's attention, so make sure that your subject line is relevant and interesting.
Make sure to use the same tone as you do in your emails. You can get more creative with subject lines if you like, but make sure that they are clear and concise.
Your email copy should also be easy for people to understand. If it is too basic, people will assume that there isn't much value in it. But if it's too complicated, they will just get annoyed and move on. It's a fine balance but should be possible for you to find! And make sure that what you write has some personality and is interesting to read. Nobody likes a soulless corporate-like email, so don't write them like that. Be friendly, informative, and interesting and people will gladly read what you have to write!
5. Use The Right Images and Videos
Images and videos are a great way to break up your email content and make it more visually appealing. They also help to grab people's attention and keep them engaged.
Make sure that the images you use are high quality and relevant to your content. You can also add videos if you like, but be aware that not everyone will be able to watch them.
If you're adding an image, make sure that it is clickable so that people can easily go to your website or landing page. You should also use a CTA (call-to-action) button in your email so that people know what you want them to do!
Bonus Tip: Include A Clear Call To Action
The only thing better than having people subscribe to your newsletter is getting them to take action. Encourage subscribers to click on links in your emails. CTA's should help them visit your website, buy products, and do other activities. The combination of these will help you accomplish your marketing goals effectively.
Email marketing is an important part of any online business. It has a lot of advantages that affiliates can take advantage of, but it can also be tough to master. However, with the right information and some patience, you will see immediate results in your email marketing campaign!
By adhering to all five ways on this list you should be able to increase email deliverability rates so that more people can read your promotional emails. Keep these tips in mind so that you can reach your target audience and market to them effectively! Good luck with your future email campaigns!
Do you run email campaigns? What are your best tips to increase open rates? Share your experience with us in the comments below!