The internet has changed the way people do business. Websites and advertising used to be a lot less effective, but now they have a wide reach, and many businesses are finding success with these new methods.
Probably the biggest change happened in 2020 and 2021. As the global lockdown hit, most people stayed more and more at home. This led to a sharp increase in online activity, shopping, purchases, and in turn, profits for affiliates. Most retailers quickly realized that the old ways of advertising and sales just didn't work anymore, and online shopping and marketing are expanding at a higher rate than ever.
This massive increase in popularity means that the affiliate marketing industry has a lot of newcomers that just joined everything and probably don't know what the best ways of doing business are. Most of them probably don't even know about some of the basic things like traffic sources. For such people, we decided to do some research and compile a list of the best traffic sources that all marketers should focus on in 2022!
What Are Traffic Sources?
Traffic sources are one of the best and most efficient ways of reaching out to customers. They include all the channels you use to get in touch with potential buyers, and most importantly, they give you an idea about how much traffic you can access in a specific time frame.
Broadly speaking, there are three types of traffic sources: organic, paid, and social. Organic traffic is the type that you get from search engine results, while paid traffic is the type you get from advertising. Social traffic is the least controllable, and it's usually generated by direct referrals, rather than search engines or online ads.
Why Are Traffic Sources So Important?
Traffic sources are a bit like a lifeline, and they will determine whether your affiliate marketing plan is going to work or not. You can have the best idea in the world, create a great website, send out some emails – but if you don't have people visiting it, then there's no point.
Traffic sources also matter because they give you information on who is visiting your site and what they are interested in. This data is essential for understanding how well your marketing campaigns are working, and it can help you to improve your traffic in the future.
A lot of marketers don't even realize how important traffic sources are. A lot of them just focus on making their sites as good as possible and forget about everything else. But with so many competing marketers that know about this nowadays, this approach hardly makes any sense at all!
There are different types of traffic sources, and each one comes with its own set of pros and cons. However, as a marketer, you must know about all of them so you can decide which ones will work best for your business.
In this article, we'll be discussing the three most popular types of traffic sources for affiliate marketers: Paid, Organic, and Social.
Paid Traffic Sources
The first type of traffic is paid traffic. Paid traffic is exactly what it sounds like – you pay to get access to a certain group of people. In most cases, you will be paying for access to a list of email addresses or a set of people who have already expressed an interest in what you're selling.
Paid traffic is a great way to get started because it's one of the easiest ways to generate leads. You can either buy lists or use advertising platforms like Google Ads, Facebook Ads, or Twitter Ads to get in touch with people who are already interested in what you're selling.
The downside of paid traffic is that it can be quite expensive, and it's not always guaranteed to work. You also need to be careful about where you get your traffic from, as some sources can be scams or lead to low-quality leads.
Advantages of Paid Traffic
Easy audience targeting
Control over every aspect of the process
Tracking is simple
Simple to get valuable data
Disadvantages of Paid Traffic
Can be hard to compete against some keywords
Can be very expensive
Needs knowledge and experience to run properly, efficiently, and profitably
Despite these disadvantages, paid traffic is still one of the most popular methods of generating traffic for affiliate marketers. If you're looking to increase your sales quickly, then paid traffic is the way to go!
Organic Traffic Sources
Organic traffic is the type of traffic that you get from search engine results. This type of traffic is considered to be the best because it's free and it usually has a higher conversion rate than paid traffic.
But even though it is considered best, it is the hardest source to get leads from. Usually, it takes months if not years of dedication to get everything properly optimized, ranked, gain a following that interacts with your content, and so on before you can achieve any results.
Advantages of Organic Traffic
Organic leads are often much better than their paid traffic counterparts. You can expect much higher conversion rates, spending, and interactions than usual
Great for brands with long-term goals and objectives
Disadvantages of Organic Traffic
Takes a lot of time and effort to get it working properly
Can be difficult to compete with big brands that have more money and resources
Gaining organic traffic is not an easy task, but it's well worth the effort. If you can make it to the top of the search engine results, then you'll be able to enjoy a continuous stream of free traffic that can be very lucrative.
Social Traffic Sources
The last type of traffic is social traffic. Social traffic comes from various social media sites such as Facebook, Twitter, YouTube, Pinterest, and Instagram.
Advantages of Social Traffic
Low cost if done right
Able to reach vast audiences
Access to detailed data
Disadvantages of Social Traffic
Every social network is different
Can be hard to get working
Hard to get leads
Social media traffic is a great way to get traffic for your website. It's affordable, easy to use, and reaches a lot of people. However, it's not as effective as other methods like paid traffic. You'll need to have a lot of followers who are interested in what you're selling to see any real results.
Other Traffic Sources That Are Important To Mention
Mobile traffic is a huge topic in the world of internet marketing. Mobile traffic has surpassed desktop in the last few years. To have success with mobile traffic you will need to have well-optimized websites that load fast on phones and are optimized for their screen sizes and dimensions.
Email traffic is the process of getting people to sign up to your mailing list and then sending them marketing content via email. Email marketing has been used by affiliates for decades, and with proper usage and knowledge, it can be one of the best ways to gain traffic. This type of traffic is very effective because it allows you to build a relationship with your leads over time.
Push notifications are a newer form of getting traffic to websites. They work by sending a notification to someone's phone or computer whenever you release new content. This type of traffic is very effective but can be expensive if not used correctly.
Search traffic is the most popular form of traffic for affiliate marketers. They are able to rank very well on Google, Bing, and other search engines if they have great content that people want to see. This type of traffic is especially effective for eCommerce websites.
Traffic is the lifeblood of any online business. Without it, your website will die. The three main types of traffic are organic, social, and paid. Each has its advantages and disadvantages, but each type is effective in its own right. For example, organic is great for brands that are looking to grow in the long term. Paid, on the other hand, is better suited towards companies that want instant results without too much fuss. Social media traffic is great for finding new audiences. The only one that matters is the one that works for you!
Whichever type of traffic you decide to go for, make sure that you do your research and figure out which sources are best suited to your goals and objectives.
What traffic sources have brought you the most success? Which ones do you recommend? Share your experience with us in the comments below!