MaxWeb Blog

How To Set Up Postback Links With Maxweb

Become an Affiliate

In the world of affiliate marketing, tracking the success of your campaigns is crucial to ensure that you are maximizing your profits. One way to do this is by using postback links, which allow you to track conversions and attribute them to the specific affiliate marketing campaign that drove the sale.

In this article, we will discuss what postback links are, how Maxweb enables marketers to set up and use them, and why postback links are an important tool for marketers to utilize.

What are Postback Links?

Postback links, also known as server-to-server connections or pixel tracking, are a type of technology used in online advertising to track the effectiveness of campaigns and measure the return on investment (ROI) of ad spend. By using postback links, platforms can accurately attribute conversions and other important events to the specific marketing efforts that drove them.

At a high level, postback links are a way to send conversion data from the website back to the ad-tracking platform. When a user clicks on an ad and completes a desired action, such as making a purchase or filling out a form, the product's website sends a notification (called a "ping") back to the ad tracking platform with information about the conversion.

This information can include the value of the conversion, the source of the traffic, and any other relevant details. The ad tracking platform then records this information and uses it to optimize the ad campaigns and measure their performance.

Postback links are particularly useful for tracking conversions that happen offline, such as phone calls or in-store visits. In these cases, the website may not have the ability to track the conversion directly, but the ad tracking platform can still attribute the conversion to the appropriate ad campaign by using a postback link.

What is Maxweb?

Since you are on our blog, we would expect you already know this, but for the people joining us for the first time, let’s give a short explanation. 

Maxweb is an affiliate network and platform that offers a range of tools and services for affiliate marketers, including offers, tracking and reporting capabilities, fraud protection, and support for a variety of advertising networks. 

It is designed to make it easier for affiliates to find and promote winning offers. The platform itself has a lot of features that can help out affiliates get the most out of it, including options to manage their campaigns and track their performance, so they can optimize their strategies and increase their profits.

We also offer a helpful and always available online support team that will do whatever it takes to help you get started, improve your campaigns, and get your desired results!

What platforms use postback links?

Postback links are used by a variety of platforms, including affiliate networks, ad networks, and tracking software. Some popular platforms that use postback links include:

  • Commission Junction (CJ)
  • FlexOffers
  • LinkConnector
  • MaxBounty
  • Rakuten Marketing
  • And many more

Why are postback links important for affiliate marketing?

Postback links are an essential tool for affiliate marketing because they allow affiliates to track the performance of their campaigns and optimize their strategies based on accurate data. Without postback links, affiliates would have to rely on manual tracking, which can be time-consuming and prone to errors.

In addition, postback links are used to ensure that affiliates are credited for the sales they generate. Without postback links, it would be difficult for affiliates to prove that they drove a sale, and they might not get paid for their efforts.

How Maxweb Enables Marketers to Set Up and Use Postback Links

Maxweb is a platform that allows marketers to easily set up and manage postback links for their ad campaigns. Here's how it works:

1. Sign up for a Maxweb account
If you don't already have one, you can sign up for a free account at

2. Create a new campaign
Once you have logged in to your Maxweb account, click on the "Campaigns" tab and then click on the "Promote" button.

3. Select the offer
Choose the Product you want to promote.

4. Gget your affiliate links
This is the link that you will use to promote the offer to your audience.

5. Promote the offer
Now that your link is set up, you can start promoting the offer to your audience. You can use a variety of methods, such as email marketing, social media marketing, and content marketing, to reach potential customers.

How To Place a Postback Pixel?

  • Open your account
  • Select the campaign and select the product promotion you want to track with your pixel. It should be easily accessible within your dashboard. 
  • Click on the setting tab
  • Select the “postback pixel” tab within the page and click on “Add New”. There you can enter your Postback URL details and save changes as needed. 

Currently, these variables are supported:

  • {SUBID} = SubID used when referring this visitor
  • {SUBID2} = SubID2 used when referring this visitor
  • {SUBID3} = SubID3 used when referring this visitor
  • {SUBID4} = SubID4 used when referring this visitor
  • {SUBID5} = SubID5 used when referring this visitor
  • {ORDERID} = Unique order ID
  • {PRODUCT_CODENAME} = Product code associated with this purchase
  • {COMMISSION_AMOUNT} = Commission amount

Your link might look something like this:{SUBID}&orderid={ORDERID}&amount={COMMISSION_AMOUNT}&product={PRODUCT_CODENAME}

Why Marketers Should Use Postback Links

There are several reasons why marketers should consider using postback links for their ad campaigns:

Accurate Tracking

Postback links allow affiliates to accurately track and attribute conversions to the specific marketing efforts that drove them. This helps marketers get a more accurate picture of the ROI of their ad spend and makes it easier to optimize their campaigns for maximum effectiveness.

Enhanced Data Quality

By using postback links, marketers can ensure that their conversion data is as clean and accurate as possible. This is because postback links eliminate the need for cookies or other client-side tracking methods, which can be prone to errors or manipulation.

Increased Efficiency

Setting up postback links can save marketers time and effort by automating the process of tracking conversions and other events.

Cross-Device Tracking

Postback links allow us to track conversions across devices, even if the user switches from one device to another during the conversion process. This is particularly important in today's multi-device world, where many users may start their journey on one device and finish it on another.

Integration with Multiple Platforms

Maxweb's postback link feature allows marketers to easily integrate with a variety of ad platforms, including Google Ads, Facebook, and many others. This makes it easy for marketers to track and optimize their campaigns across multiple platforms from a single dashboard.


Postback links are a powerful tool for affilaites looking to track the effectiveness of their marketing efforts and measure the ROI of their ad spend. 

By using Maxweb's postback link feature, marketers can easily set up and manage these connections and take advantage of the many benefits they offer. Whether you're a small business owner or a large marketing team, postback links can help you get the most out of your advertising campaigns and drive better results for your business.


Do you utilize postback links in your campaigns? Share your experience with us in the comments below!

Please log in to Facebook to access the comments section