Online gambling has never been bigger than today. Gone are the days when to gamble you had to visit Las Vegas, go on a cruise, or visit exotic locations, now everything is available in your pocket, and more and more users are joining the crazy every day!
While gambling is not a good habit, affiliates love this niche since the audience is usually very responsive and they like finding out about different online casinos and promotions that they can use!
Because of this iGaming has managed to become one of the best places for affiliates to get started and find audiences focusing on gambling. Today, we will show you everything you need to know to get started with their affiliate marketing offers!
What is iGaming Affiliate Marketing?
To start, iGaming is not a single company or group that offers affiliate programs in the gambling space, iGaming is a common term that refers to online gambling activities in general. This term includes all forms of online gambling including:
- Online casinos
- Sports betting
- Poker rooms
- eSports Betting
- Lottery and Bingo
Based on how many online gambling spots there are on the web, you can see just why iGaming is so big, and why affiliates decide to go for it more and more every day!
How Does It Work?
Essentially, it's no different than any affiliate program. There are a few steps you have to take, then you advertise and promote, get users, and get paid for those users. Typically the flow is like this:
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Register
First of all, you need to register so you can become an affiliate. You can usually find more info about this on websites of specific casinos, or group of online gambling pages. There you can learn how you should set up your campaigns, how and where to advertise, learn about the best practices, and get to know how to get started.
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Promote
After you are done with the basics, you can get started with advertising certain casinos, offers, and promotions. How you advertise is up to you, but as it's gambling, you should know that there are some restrictions. Most social media platforms won't allow it at all, and even if they do, they have strict regulations on who you can advertise to and how.
This is why a lot of advertisers try and make blog posts that they can push, or advertise through influencers or on shady sites that allow such kind of content.
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Acquire Customers
Now that you are starting to get views and clicks on your ads, it's important to note that you won't get paid unless the leads do a required action. This can be all sorts of things, from just simply clicking on a link and visiting a page to making specific deposits on certain sites.
The more complicated and hard the specific action is, the more money you will get for it. For this reason, beginners in the industry should focus on easier-to-achieve goals that may dont pay as much but are at least achievable, while pros can aim higher to make more money off their work.
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Get Commission
Now that all of the hard work is done, it's time to get paid. The amount you get will likely be predefined, so you should know what you can expect. If you have a tracking tool (which we always recommend) you will already have a rough estimate of what you made.
Use this knowledge to optimize future campaigns. See what kind of ads work the best, and what placements give you the most, and find which offers fit with your style of advertising.
Is iGaming Affilaite Marketing Profitable?
This of course depends on you. It can be profitable, very profitable in fact, but as with any program, if you don’t know what you are doing, it's likely to help you lose money than earn it. There are a couple of factors that help make it a better option than some other programs!
- High Player Value
Online gamblers on average spend a lot of money on their hobby. They have a high lifetime value compared to customers in other industries. This is reflected in how much you can earn in commissions from each conversion.
- Long-Term Revenue
Some offers have a revenue share system built in. This way you can earn multiple commissions from a single user through a longer period if they do certain actions. In most cases, this is tied to them making deposits on their online casino accounts.
- Growing Market
The iGaming industry is growing insanely fast. There are some sources that estimate that the industry could reach over $130 billion dollars in value in just a few years! This means that if no big market corrections or regulations happen, iGaming will be the place for affiliates to grow, scale, and expand in the coming years.
- Easy To Enter
Unlike with some other offers, affiliates in iGaming require minimal investing making it relatively accessible.
Current iGaming Industry Trends
Influencer Collabs
Online gambling has reached a lot of people recently by collaborating with popular influencers from all over the world. These influencers usually livestream on platforms like Twitch, YouTube, or Rumble, and during those streams, they almost always promote specific casinos or games.
These promotions work very well as their audiences are on average younger and more susceptible to influence. While the morality behind it is a bit questionable, it for sure is profitable and trendy, which is why we are mentioning it.
Cryptocurrency
As crypto is gaining more popularity, people are trying to find uses for it. And since gambling is still considered taboo in some parts of the world and user-bases, crypto comes as the perfect medium to do transactions though.
Interactive and Personalized Content
Custom and interactive content is something every affiliate strives towards, but it's all easier said than done. With iGaming being so new and advanced, there are new and interesting ways to get people's attention. Custom mini-games, like puzzles, spin the wheel, or gamified experiences all work together to increase conversion rates!
Challenges that iGaming is Facing
On the surface, everything seems stable and solid, but there are big movements that are trying to slow down the rise of iGaming and even stop it completely.
Most of the problems come from regulations. In the beginning, everything was like the Wild West, but as time passed more laws got passed that limit how online gambling operates and this has been the main limiting factor for even bigger growth. This is likely to become an even bigger problem once countries start cracking down even further on the online gambling industry, making it regulated as much as their brick-and-mortar variation.
Another challenge that iGaming has is saturation. Right now there are so many casinos, that one player can play in a different one each day, and have years of sites to visit. This is bad for player retention rates, as people jump from one casino to another, using welcome bonuses and deals, leaving most casinos empty and struggling.
Tips for Success
Of course, this is still a vibrant industry that is well worth trying out. And for beginners, there are some strategies that you should utilize to make the most out of your marketing efforts!
- Select the Right Affiliate Programs: with so many affiliate programs being available right now, it's important to research and find the ones that fit you the most. Make sure to compare them and evaluate them based on commission structure, reputation, and support and align them with your goals.
- Optimize for Mobile: mobile is where most of the traffic comes from, and you will be surprised to know that most online casinos dont support phones properly. Make sure you promote casinos that work well on all devices and make your content in promotions mobile-friendly so that you can reach your audience easily!
- Analyze Data: Data is everything, and the more time you spend monitoring your performance, understanding your user behavior, and improving your strategies, the more success you can expect!
- Keep on Top of New Trends: There are always new developments and changes in the industry. Make sure you keep on top of changes and adapt to them before others do. This way you will always be one step ahead and you don’t have to worry about falling behind competition.
Conclusion
iGaming is still relatively new, and it has already shown itself to be a great opportunity for affiliates that can manage to work with complex systems full of regulations. If you know the basics, follow some trends, and stay compliant, you can almost be sure that you will also have success in the industry!
The worst thing you can do is not try! So get started! We have shown you some of the basics, now it's time to do your own research and start working with iGaming Affiliate Programs!
Have you tried iGaming? What was your experience with it? Share it with us in the comments below!
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