Running native adverts is rapidly becoming one of the more profitable ways to monetize digital content. Finding the right platform to run your adverts can be a challenge as there are dozens of companies that provide this service to advertisers.
In this article, we will cover one of the better-known dynamic retargeting companies called Criteo. If you have experience in the industry then you have probably heard a thing or two about them. Hearing of a company is not enough though, so get ready to cover the basics of running native ads on Criteo!
But first, let's cover the basics so that nobody gets confused!
What are native adverts?
Native adverts are a type of online advertising that is designed to blend in with the surrounding content on a website or app. They can come in many different forms but are typically less intrusive than regular display ads. They are usually found on websites that host a lot of content like blogs or news outlets. The ads themselves look like a part of the native content on the site, hence the name.
The only difference between the native content and the native ad should be that there is an "advertisement" banned on the ad. Other than that they can be identical. Most of the ads are not incredibly intrusive or disruptive to the content reader and can actually be quite helpful for monetizing your site without annoying the user too much.
Advertisers love them because they tend to perform better than other forms of online advertising and are usually more cost-effective. Publishers love them because the revenue from native adverts tends to be higher than that from normal display ads.
Criteo is one of the best companies when it comes to running native adverts, and they have a few different products that you can use to your advantage.
Why are native ads so popular?
There is no doubt that native adverts are one of the best ways to make money off your website or app today. There's a good reason why Criteo has become one of the biggest names in the business. Let's take a look at some statistics that show just how effective native advertising can be:
Native ads have been shown to have a click-through rate that is up to 10x higher than that of traditional display ads
They also tend to generate 70% more conversions than regular banner ads
A study by Sharethrough also found that native ads are 50% more memorable than banner ads, which means that your audience is more likely to remember the products you advertise and come back for more in the future
So if you want to generate a steady stream of revenue from your site or app, then implementing native adverts is definitely one of the best ways to do it.
What Is Criteo?
Criteo is a digital performance company founded way back in 2005 by Jean-Baptiste, Franck le Ouay, and Romain Niccoli. Criteo offers a wast number of services that can help advertisers with all sorts of tasks.
Recently they became the favorite of most affiliates for their native advertising products that we will be talking about today. Criteo's main product is retargeting, which is a form of online advertising that helps companies to reach people who have already shown an interest in their products or services.
Criteo does this by tracking the user's online activity and then showing them relevant ads when they visit other websites or apps. The company has a massive network of over 15,000 advertisers and more than 2 billion active devices that they use to reach their target audience.
They also have partnerships with some of the biggest names in the business, including Facebook, Google, AOL, and Microsoft. Which makes them a potent competitor on the market.
Recently they announced their partnership with Microsoft. This partnership enabled Criteos Native ads to be displayed on sites like Yahoo, MSN.com, and much more! This is a direct integration of Criteos ads so it should be a great way to enable advertisers and marketers to leverage Microsoft's huge audience and achieve better results when running campaigns on these services.
Criteo Native Display
This is the Criteo product that most people are familiar with. It allows you to run native adverts on websites and apps that are part of the Criteo network.
The way it works is simple: you create an ad and then Criteo will match it with the right publisher who will show it to their audience.
This product is available on a CPM basis, which stands for cost per mile (or thousand) impressions. In other words, you will pay Criteo every time your ad is shown 1,000 times.
The price you pay will depend on a number of factors, including the country you're targeting, the type of ad, and the publisher. Tier 1 GEOs will cost a lot more to advertise to but you can get a lot more in return if you manage to create a solid campaign. This is why most affiliates start with lower-tier GEOs, then optimize their campaigns and slowly introduce those ads to more lucrative places.
Criteo Dynamic Creative
This is a newer product from Criteo that allows you to create an ad once and then have it automatically change to fit the publisher's requirements. This is an incredible time-saving tool that most advertisers should utilize.
For example, if you're running a native ad on a website, the Criteo Dynamic Creative will automatically adjust the size, shape, and format of the ad to fit the publisher's site.
This is a great way to save time and money as you don't have to create separate ads for each publisher. But of course, the tool is not perfect, so it's always recommended to at least double-check the results and manually adjust them if need be.
How do you get started with Criteo?
Now that we have covered the basics of native ads, it's time to explore how you can use Criteo to help you run advertisements on your site or app. To start, you will need to sign up for an account with them by heading over to their website.
Once you have registered and logged in, you will be able to access their various products via the left-hand menu.
If you want to run a traditional native ad campaign, click on the "Native Display" option and follow the steps to create your ad.
Once you have created your ad, you will need to choose which publishers you want to run it on. Criteo has a huge network of publishers that you can choose from, so take your time to explore the options and find the ones that are most relevant to your business.
Once you have found the perfect publisher, all you need to do is set your budget and start your campaign! You can adjust targeting as you find needed after the campaigns are launched when you start optimizing.
To get started with Criteo Dynamic Creative, simply click on the "Dynamic Creative" option and then follow the prompts to create your first ad.
Criteo is a powerful tool that can help you reach a huge audience with your native ads. If you're looking for a way to save time and money on your ad campaigns, then Criteo Dynamic Creative is definitely worth exploring.
Whether you're an affiliate marketer or just looking for new ways to promote your business, be sure to give Criteo a try and see how it can help you reach your goals!
Have you tried Criteo? What was your experience with it? Share your experience in the comments below!