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Taboola 101 - Which Verticals Work Best

Become an Affiliate

Most affiliates are familiar with platforms such as Taboola. Marketers use them to spread their reach and find new audiences on the web amongst the hundreds of thousands if not millions of people that this network can reach.

Reaching all of those people is one thing, but getting them to buy your product or service is a whole different beast! To have the biggest likelihood of succeeding you will have to research exactly what verticals you should run and how to properly run them to the audience that you have!

Luckily for you, we are about to explain the process a bit more and give you insight into some of the best verticals that you can run on Taboola!

What is Taboola?

Way back in 2007, Adam Singolda started a new platform called Taboola. This platform specializes in helping users discover content through sponsored posts on various sites. This marketing tool is used by advertisers to help grow their business by attracting new users and converting them into customers.

In simple terms, Taboola is a content discovery platform that helps people find interesting articles, videos, and other content on the web. It works by connecting publishers with advertisers, who then pay to have their content featured on the publisher's website. When someone clicks on one of the featured pieces of content, they are redirected to the advertiser's website.

Taboola has been on top of the industry for 15 years and is a great option for content marketers looking to reach a wider audience. The platform itself is famous for its high quality and accuracy in terms of matching the right content to the right people. It is a tool that promises to help you drive quality traffic to your content and generate leads, but achieving this isn't as easy as it might seem!

Finding the right audience to advertise to, and then actually having something interesting to sell them is the real difficulty that nobody likes talking about. This is why finding the right vertical to base your business on is so important.

If you find what people need, and you know how to run it, it's a surefire way to guarantee massive wins in a short time!

What are popular verticals on Taboola?

There is no one-size-fits-all answer to this question, as different advertisers will have different goals and objectives. However, there is a variety of different verticals that work well on Taboola, but some of the most popular ones include:


Lifestyle is an offer that is hard to master, but if you do, it can be incredible.  This involves content about fashion, beauty, relationships, and anything else that would be of interest to someone living an exciting life.

Usually, when lifestyle is in question, the best creatives tend to be female subjects that consume certain products and live a certain lifestyle. This mostly has to do with the biggest audience for these offers being female. Women prefer being advertised things through other females and that's a big reason that you should utilize them in your campaigns.

Usually, the top CTAs are clear and have detailed information about products and services that are being promoted. The landing pages are on average fill with customer testimonials that better explain the products and give the much-needed social proof.


Automotive offers are an evergreen vertical that will always have a decently sized audience across the world. Within this vertical, car products, insurance offers, and different cleaning kits roam supreme!

The best performing creatives are usually modern luxury vehicles with an interesting background. Popular German and Japanese brands tend to do the best as they are often quite desirable and they tend to sell well.

The best performing LPs are usually standard, run-of-the-mill, eCommerce product pages, or content-driven blog posts.


Technology is always a popular vertical.  People are always looking for the latest and greatest gadgets, so if you can tap into that with your content, you're sure to find success.

This vertical is incredibly dependent on you keeping up with the newest trends and industry changes in the tech world. If you aren't a tech enthusiast already, maybe this is a vertical that you should avoid as it requires a lot of maintenance to make it work properly!

Health & Fitness

Health and fitness are another popular vertical, as people are always looking for ways to improve their health. This could be anything from weight loss tips to exercise routines.

This vertical is perfect for those looking to get into the fitness industry, as it is always growing. People are always looking for new ways to improve their health, so if you can provide that, you're sure to find success!

The best performing creatives are usually before/after photos or videos, as they are incredibly effective in showing the results of the product or service. Great LPs are usually either content-driven blog posts or eCommerce product pages.


People love to travel, and there is a huge market for it. If you can provide interesting content about travel destinations, you're sure to find success on Taboola.

The best performing creatives are usually beautiful photos or videos of different travel destinations. People love to see new places and it's a great way to get them interested in your content.

Business and Personal Finance

Business is always a popular topic, as people are always looking for ways to improve their businesses. This could be anything from marketing tips to financial advice.

The best performing creatives are usually people smiling and being happy while doing various financial activities, like going to the bank, trading stocks, or anything else.

These creatives usually show people relaxed and happy about their current situation, which is something you want to convey to your audience as well.  These can be anything from blog posts to videos, as long as they are interesting and informative.

Headlines that perform the best mention specific offers, opportunities, or gains that leads can interact with right away.

How do I create a campaign?

There are a few different ways to create a campaign on Taboola, but the most common way is through the use of the self-serve platform. This allows you to create your campaigns and set your budget.

To get started, simply login to your account and click on the "Create Campaign" button. From there, you will be able to select your campaign type, set your budget, and choose your targeting options.

There are two main types of campaigns: CPC (cost-per-click) and CPM (cost-per-impression). CPC campaigns are more common, as they allow you to pay only when someone clicks on your content. Once you've chosen your campaign type, you'll need to create your ad creative and then set your budget.

Once you have all of that setup, you will need to create your ad. This is where you will need to come up with a headline and description for your ad, as well as select an image or video.

After your ad is created, you will need to choose where you want it to be placed. Taboola has a vast network of publisher sites, so you will have plenty of options to choose from.

Once you have everything set up, simply click on the "Launch Campaign" button, and your ad will go live!

What are some tips for running a successful campaign?

There are a few different things that you will need to keep in mind if you want to run a successful campaign on Taboola.

First and foremost, you will need to create high-quality content that is relevant to your target audience.

Your content needs to be interesting and engaging, as people will only click on it if it looks like something they want to read or watch. In addition to that, you will need to make sure that your ad creative is eye-catching and attention-grabbing.

Your headline and description need to be well-written and should entice people to click on your ad, but they cant be misleading or overpromising.

Lastly, you will need to set a realistic budget for your campaign. If you set your budget too low, you won't get the exposure that you need to be successful. If you set it too high, you could end up wasting money.


Taboola is a great way to get your content seen by a large audience, but you need to make sure that you are creating high-quality content and setting a realistic budget. If you do that, you'll be well on your way to success!

Have you ever run campaigns on Taboola? What were the best performing verticals in your case? Share your experience with us in the comments below!

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