Affiliate marketing has been around for decades, and it continues to be one of the most popular and effective ways to generate revenue online. As technology advances and new trends emerge, the affiliate marketing landscape is constantly evolving.
Knowing exactly what changes will take place this year can be difficult, but some trends are likely to happen. As more and more people get used to online shopping, social media gets larger, and the industry evolves even further alongside new tech, affiliate marketing has the potential to change completely in the next few years.
In this blog post, we will discuss the top affiliate marketing trends we predict for 2023 and how they will shape the industry moving forward.
Increased Focus on User Experience
As the competition in the affiliate marketing industry increases, it’s become even more important for affiliates to prioritize the user experience. This means creating content that is engaging, informative, and easy to navigate.
Of course, this is much harder said than done. Creating a good user experience requires a deep understanding of your target audience, their needs and wants, as well as the technology they’re using.
This applies to everything in your campaign. From the platforms you chose to advertise on, the campaigns, LPs, offer pages, and ads themselves. Everything needs to be designed with the user in mind.
Additionally, affiliates should focus on providing relevant and up-to-date product recommendations and reviews to ensure that customers are presented with the best possible options. This will help build trust, which is essential to any successful affiliate marketing strategy.
More Opportunities to Earn Commissions
In 2023, we anticipate that there will be more opportunities for affiliates to earn commissions. This includes new programs, as well as more diverse commission structures. For example, affiliates may be able to earn commissions on a cost-per-click (CPC) basis or through a pay-per-sale (PPS) structure. Additionally, affiliates may be able to earn commissions based on the number of followers or views they generate.
These changes will open up the affiliate marketing space to more people, as well as make it easier for affiliates to diversify their income streams.
Greater Emphasis on Cross-Device Tracking
In 2023, we predict that there will be an even greater emphasis on cross-device tracking. This means that businesses and marketers need to track a user’s activity across multiple devices, such as a desktop computer, tablet, or smartphone.
Cross-device tracking is important because it allows you to better understand how people interact with campaigns and offers on different devices. This data can be used to optimize campaigns for maximum efficiency and ensure that they are reaching the right audiences.
Why change the things that already are proven and work? Well, this is something that affiliates don't have a huge say in. Companies such as Apple, Microsoft, Meta, and Google are introducing new tracking policies that are making everything much harder and more complicated.
Networks, affiliates, and everyone in between are trying to figure out effective methods of tracking that don't conflict with the new policies, and the companies and affiliates that adapt to the new system right away are likely to get a huge advantage!
Exploring Automation and Artificial Intelligence
Automation and artificial intelligence are becoming increasingly important in the affiliate marketing industry. In 2023, we anticipate that these technologies will become even more relevant, as they offer a way to streamline processes and increase efficiency.
Automation can help streamline processes and make it easier for affiliates to manage their campaigns more efficiently. For instance, automation tools can make it easier to track user activity, set up campaigns quickly and accurately, and automate mundane tasks such as email marketing. Automation tools can also help with creating reports and analyzing data to optimize campaigns for maximum success.
Automation will also be pushed even further by the rise of AI systems. These tools can be used to analyze data, identify patterns, and create accurate predictions to help maximize campaign performance. Some tools can even help with content creation and moderation.
AI tools such as GTP-3 chatbots can also be used to help customers with their inquiries and provide personalized recommendations based on user data. Image-creating AI such as Dall-E, Jasper ART, MidJourney, DeepAI, StarryAI, and more are also becoming increasingly popular in the affiliate space, as they offer fast and reliable image-generating capabilities.
Overall, automation will be key for affiliates looking to stay competitive in an ever-evolving industry.
Utilizing Social Media Platforms
Social media continues to be one of the most powerful marketing tools available, and it is becoming increasingly important for affiliates to utilize these platforms to drive traffic and generate sales.
Affiliates should focus on creating content that is engaging and shareable, as well as promoting their content across multiple platforms. Additionally, affiliates should take advantage of social media advertising, as it can be a cost-effective and highly effective way to reach potential customers.
Platforms such as TikTok saw a meteoric rise in 2022, and we anticipate that it will continue to be a powerful platform in 2023. Similarly, Instagram is continuing to grow in popularity, and affiliates should take advantage of its features such as Stories, Reels, and IGTV for greater reach.
But the platform that is bound to grow the most is YouTube! This industry titan is already the biggest video hosting platform on the web by a large margin, but with the rise of social media, one thing YouTube has been missing is short video content.
All of this changed with YouTube Shorts which quickly gained a huge following. But the biggest problem with the platform was that it just wasn't monetized, so creators had no incentive to upload content to it. This is all about to change as YouTube announced that it will be introducing monetization tools in the near future. We believe this could open up a whole new market for affiliate marketing in 2023.
More focus on proven industry niches
This year focused a lot on unproven industries such as crypto. Due to the sharp decline of crypto due to the pandemic of scams, schemes, and shady businesses, we expect that in 2023 more focus will be placed on proven industry niches.
These industries have been consistently popular and continuously bring in profits for affiliates. With their established track record of success, they are a safer bet than newer, unproven industries.
Some of the most popular proven niches include health & wellness, beauty & fashion, finance, and gaming. Each of these industries offers great opportunities for affiliates to generate income while also providing value to customers.
Leveraging Influencer Marketing
Influencers have become an important part of the affiliate marketing landscape. In 2023, we predict that influencers will become even more important, as they offer a unique and powerful way to reach potential customers.
Affiliates should look for influencers who have a strong presence in their niche and focus on creating a mutually beneficial relationship with them. This can help build trust and loyalty between the influencer and their followers, as well as increase brand awareness.
In addition to traditional influencers, micro-influencers are becoming increasingly popular. These individuals have smaller but highly engaged audiences which are often more valuable than larger audiences that may not be as interested in the message being shared.
Affiliates should also look to leverage the power of user-generated content. This type of content is often more engaging and authentic than traditional marketing materials, as it comes from real customers that have used the product or service being promoted.
Finally, affiliates should take advantage of influencer automation tools such as Matchmade, Traackr, and NeoReach, which can help to streamline the process of finding and working with influencers. This will enable them to efficiently find top influencers in their niche and maximize their ROI from these campaigns.
Affiliate marketing is always changing, evolving, and improving in one way or another. In 2023, we expect to see these trends continue as platforms change and new opportunities arise. Affiliates should seize this opportunity to maximize their reach, take advantage of proven niches, and leverage influencer marketing. By doing so, they can ensure success in this ever-changing landscape.
Those who manage to adapt and keep up with these trends will be the ones that stand out from the rest. With the right strategies in place, these affiliates can expect to make a great deal of money in 2023!
What new strategies do you plan on implementing this year to make the most out of your affiliate marketing game? Share your experience with us in the comments below!