Top Free Landing Page Builders
Landing pages or as they are often referred to as, Landers or LPs, are something that every affiliate needs to master if they want to make it in the industry. They are an important aspect of attracting, captivating, and converting your potential customers.
Landers act as the first point of contact for your audience with what you have to promote, and they should be designed and set up in a way that funnels your audience and increases the chance of them converting.
Of course, all of this is easier said than done. Making a well-working and engaging LP is a difficult job, if you plan on coding it yourself. It takes a lot of experience in coding, design, and skill to make everything load fast, look appealing, and work as intended. That's why most affiliates use special tools that can build pages with just a few clicks. While the best ones need to be paid for there are some free alternatives that we will cover today!
Improving Landing Pages
Improving LPs boils down to one thing, optimization.
There are so many things you can optimize to make them more effective. With the right changes you can get the results you want to achieve. The first thing that everyone recommends is to make the page mobile-friendly, responsive, and fast. These things can be done by compressing images, cleaning up the code, and designing the page so it's mobile-first.
The second thing you can do is optimize the content. See where your users click, what parts they read, and at what point they click off. To learn exactly where this happens you should utilize tools like Google Tag Manager, or built-in solutions by page builders. Once you know the weak points, change them!
The last thing you can do is optimize the page itself. This might be changing up the design, colors, images, position of texts, headlines, or other things. This is usually easily done by using page builder tools, and now we will mention some of the best ones that you can start using for no additional cost (though they have improved functionality and more options if you decide to pay)!
Top Free Landing Page Builders
1. WordPress with Elementor Core
WP with Elementor is one of the most potent combinations on the internet. WordPress’s flexibility paired with the simple drag-and-drop features make this a combo that every affiliate should know about.
WordPress has made a name for itself as the most used CMS (content management system) out there. It offers its users extensions, widgets, and tools that they can use to turn their average websites into masterpieces with just a few clicks!
Elementor gives this a whole new level of usability as it expands on WP's simplicity and adds an all-in-one solution for making pages without coding.
Elementor is one of the creators of drag-and-drop page building as we know it today. They have revolutionized making pages with just a few clicks and it shows. Their UI is simple to use, there are a lot of predefined templates that you can download and there are options to add a plethora of free and paid extensions and widgets, that can make your pages incredible.
Elementor Core, as it's called offers everything you need to get started for completely free. If you want to use the “pro” components then you have to join one of the packages available. The price depends on the number of websites you want to host, and it starts from around $59 per year!
- Pros: Extensive plugin ecosystem, complete control over design, SEO-friendly.
- Cons: Steeper learning curve for beginners, may require additional plugins for advanced features.
Wix is one of the biggest online platforms for building websites and landing pages. They became a household name a few years ago when they perfected creating interactive pages with just a few simple clicks. They offer all sorts of features and customization options that can help you create the page you want in just a few minutes, without any special skills.
You can use Wix for free but expect limited customization functionality (though it is enough for basic websites) and you will have a permanent watermark if you don't decide to join one of their plans.
The main feature is its incredibly simple to use drag and drop page builder that makes building even the most advanced pages a breeze. It also has a built-in template library that users can use to get inspired or make a great-looking page in minutes. Amongst other things, Wix also includes an SEO optimization tool that can help you ensure that your page ranks high and stands out compared to the competitors.
Pricing: Their plans start at $4.50 per month, but for the best experience you should consider the “Unlimited” or “VIP” packages, which are $12.50, and $25.50 per month.
- Pros: Easy-to-use, extensive template library, mobile-friendly, SEO capabilities.
- Cons: Limited customization on the free plan, Wix branding on the free version.
Canva is a graphic design platform that offers a simple and effective solution for crafting basic landing pages. It has a simple and user-friendly drag-and-drop interface and templates. This makes it a clear choice, even for those without design expertise. They are famous for making templates for all sorts of internet ads and creatives, so you already know that their design is among the best in the industry.
Canva simplifies the creation process with its intuitive interface and a wide range of customizable templates. The platform provides access to an extensive library of design elements, allowing users to add text, images, shapes, and more to their landing pages effortlessly.
Additionally, Canva integrates various tools and features like photo editing, font combinations, and branding elements, empowering users to create visually appealing pages.
Canva offers a free plan with basic functionalities. For more advanced features, users can subscribe to its “Canva Pro” tier, starting at $12.95 per month. With it, they can unlock access to a lot of templates, additional design elements, and collaboration features. This makes it a great buy for people who work in teams and care about how unique their LP is!
- Pros: User-friendly interface, a wide array of templates, integration with graphic design elements.
- Cons: Limited functionalities compared to specialized landing page builders, less suited for complex pages.
Blogger (known as BlogSpot) is still a popular choice for bloggers seeking an easy-to-use platform to create content-centric landing pages. The platform was bought by Google a few years ago and it is now integrated into their systems. This move helped Blogger gain access to more resources and thus, made them able to include a lot of features that they didn’t have before!
Blogger provides a simple platform for creating content-centric pages. It has a simple interface, allowing users to choose from different templates and customize layouts. Most of them are made so that they focus on the content. The platform is integrated with Google's ecosystem, it offers easy monetization through Google AdSense and integrates well with Google Analytics for insights.
Blogger is free, offering basic options for creating and hosting blogs and landing pages. Users can also use a custom domain with a nominal fee through third-party registrars.
- Pros: Ease of use, integration with Google services, straightforward blogging tools.
- Cons: Limited design flexibility, and fewer customization options compared to dedicated website builders.
If you have ever seen a YouTube-sponsored content ad, then you probably heard about Squarespace. They are a website builder focusing on elegant design and user-friendly features. They developed a simple and intuitive way of designing unique websites that work as intended and load fast. They offer a range of customizable templates suitable for various industries and purposes.
Squarespace has beautifully designed templates catering to different business needs. Its drag-and-drop editor allows users to customize layouts, add content, and integrate various elements. They also focus pm mobile responsiveness and offer built-in SEO tools for better visibility. This all sounds great, but the way they made it, it actually is great! Everything works as intended!
The platform provides a 14-day free trial for users to explore its capabilities. To get all of the features, you will have to spend at least $12/mo for their services. With that subscription, you will unlock more advanced features, e-commerce functionalities, and analytics.
- Pros: Professional templates, mobile optimization, and e-commerce integration.
- Cons: Limited features in the free version, branding on free sites, and subscription required for advanced features.
Having a Landing page that works as intended and works properly is very important for affiliate marketers. For those without dev experience or a huge team, page builders are the most cost-effective way of getting what you need.
Even though most of the best features are hidden behind paywalls, we have shown you some options that you can try out for free. If you see that the things mentioned actually work for your needs, then you should consider upgrading your plan, but until you don't hit that point, stay with the free options and gain valuable knowledge and experience!
Have you used free page builders before? What is your experience with them? Share it with us in the comments below!
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