What to look for in an Affiliate Network

Affiliate marketing can bring you some kickass income. However, helps to know certain things.

What to look for in an Affiliate Network
Probably one of the most used catch-phrases on the internet, Make Money Online sends one message to everyone: you can make more money while not at work. That is passive income. Passive income simply means the income from activities one is not actively involved in. For instance, a rental property produces passive income in the form of rent.

Affiliate marketing is a source of passive income. As an affiliate marketer, what you do is to direct the traffic from your website to make conversions on products or other offers from other websites or landing pages.

In clear terms: you basically connect customers with sellers; or in other cases, the audience for the content. For instance, a webinar can be looking forward to having many people register for it. You can simply provide the people.

Once you have the unique referring links set on your website, you start to earn as long as your traffic follows the lead. How is that for more money while you sleep?

However, becoming an affiliate marketer takes an understanding of the basics. You need to be a member of a quality affiliate network.

It can be very tricky to understand affiliate networks by newbies. Here is some insight to help you navigate.

What is an Affiliate Network?

Very simple! Just as an affiliate marketer connects a seller with a buyer, some connections are also done in affiliate networking.

An affiliate network is a middleman or a connector between a publisher (a blogger) and a merchant (a company) who offers affiliate marketing to sell its products or services.

Affiliate networks afford companies the opportunity to easily market their products notwithstanding the fact that their customer base isn’t huge enough to bring a satisfactory return on investment.

More, affiliate networks allow the company to focus less on advertisement and more on developing its products. Affiliate networks basically get bloggers to spread the word about the product to their traffic.

Publishers can gain access to numerous affiliate programs offered by the affiliate network through a single portal. These affiliate programs are what publishers use to monetize their blogs and this is what is called Affiliate Marketing.

Here Are Some Popular Affiliate Networks


MaxWeb the fastest growing affiliate network out there. They truly care about their affiliates! It begins with listening, understanding what you are looking to promote and your traffic type. They will then have one of their dedicated account managers go over the options that are best suited to your needs. If you can bring the heat – they will pay you up to 3 times a week. Only the best offers (direct and exclusives) and highest CPA payouts.


Being in existence for over 20 years, Clickbank has over 6 million unique affiliate products. This is an affiliate network with an A+ with the Better Business Bureau. Payment is flexible with this platform as you can get paid whenever you want. Clickbank has been rated to be the best platform for affiliate marketing as you can earn from 50%-75% commissions per sale depending on the product you are promoting.


This is another established and reputable affiliate network. ShareASale was founded in the year 2000 and has retained an A+ with the Better Business Bureau. ShareASale offers about 4000 affiliate programs in 40 categories. Payment is consistent and as long as you have a balance of $50, you can get paid on the 20th of the month.

CJ Affiliate

Also founded in 1998, CJ Affiliate gives publishers access to up to 3000 merchants. This platform constantly gives notifications so that publishers can know what goes on with their accounts. However, you must put in work to constantly get traffic because accounts are deactivated when no commission is earned within 6 months.

Amazon Associates

Launched in 1998, the Amazon Associates program is an affiliate marketing program. Sign up is free for website owners and bloggers to become Amazon Associates. They advertise products from Amazon.com on their sites by creating links. When customers click the links and buy products from Amazon, they earn referral fees. However, it may take time before this becomes fully profitable as a publisher may earn from $0 to $20,000 a month. However, it takes about 60 days to fully get paid.

Here Are Some Things You Should Look for in an Affiliate Network

Look at the product from the eyes of a customer

If you were to be the customer to your website, what would make you buy the product? Is your content marketing strategy fitting? You should get to know and understand the product so that you can pitch it well enough. If possible, use the product and be familiar with it. Of course, you may not be passionate about every product; you should be knowledgeable about the product. Your affiliate manager can provide valuable insight into what products are working and specifically for what kind of traffic type.

Brands your target audience would be interested in

Understand why you have the traffic you want to leverage on. What attracted them? What brand would they be interested in? If you provide content on fishing would your audience be interested in Christopher Louboutin Red Bottoms? You can easily spot the disconnection. Thus, get brands your traffic would easily find a lure for.

However, this does not mean you cannot extend your offerings. As used in the fishing example, you can advertise different kinds of fish lures, fishing boats, fishing gears, manuals, insurance for fishing boats, … the list is long.

Products with Different Competitors

You may currently offer to advertise for a brand and it is getting many leads; it can lead to more leads if you offer products different from competitors. This will be the case of you offering your traffic wider choices within various niches.

High price products can be highly profitable

Many times, there is a temptation to exclude high price products because we think people don’t want to spend much. However, your website is open to a large number of people. You shouldn’t be in the position to decide the financial capabilities of your traffic.

If you have a product that sells for $600, you can make 10 – 20% which can be around $60 – $120 as your commission. If you sell 10, you are looking at $600 - $1200 as a commission. Compared to when a product sells 10 units for $70 each.

Upsells can bring you more money

The trick which brought in more sales for many physical retail centers has also found its way into e-commerce – the suggestion of complementary products. If a person buys a phone, screen guard, phone case, and other accessories would be suggested to the buyer in forms of “you might also like”. You get to earn more when the buyer buys more products in the process of following your link. Affiliates love this as their commissions could increase with each additional purchase.

At the end of the day – there are a few things which I look for in any affiliate network I deal with:
1. Are they available to discuss what is working and what is not?
2. Are their affiliate managers available and informed about best practices?
3. Do they have exclusive offers that other networks do not have?
4. Are they transparent about their business practices?
5. How frequently do they pay?
6. How do they handle any issues such as reporting, fraud, poor conversions, dead links, redirect traffic, etc?

While these are some solid questions to ask – these are not by any means an exhaustive list. For more information, reach out to us here at www.maxweb.com and see how we can take you to the next level.