YouTube AdSense is a program that enables YouTubers to earn money from their videos. By displaying advertisements alongside their content, creators can earn revenue from clicks and impressions on their ads. If you have a YouTube channel and are interested in monetizing your content, here's how to get started with YouTube AdSense.
What is YouTube AdSense and How Does it Work?
YouTube AdSense is a partnership between YouTube and Google AdSense. Google AdSense is an advertising platform that enables website and video owners to display advertisements on their content. When a viewer clicks on an advertisement, the video owner earns revenue. With YouTube AdSense, this same process occurs within YouTube. Video creators can choose to display advertisements in and around their videos, and they receive a portion of the revenue earned from those advertisements.
To get started with YouTube AdSense, you need to be a YouTube Partner. To become a YouTube Partner, you must first create a YouTube account and then apply for the YouTube Partner Program. Once you are a YouTube Partner, you can sign up for AdSense through your YouTube account.
YouTube AdSense Requirements to Get Started
To get started with YouTube AdSense, you must meet certain requirements. First, you must be at least 18 years of age. Second, you must have a valid YouTube account in good standing and be a part of the YouTube Partner Program. Third, you must have an AdSense account linked to your YouTube account.
In addition to these requirements, YouTube AdSense also has policies and guidelines that must be followed to maintain your partnership and continue earning revenue. This includes adhering to YouTube’s community guidelines, avoiding prohibited practices such as clickbait or misleading content, and ensuring that your videos are advertiser-friendly.
Some additional requirements were introduced with YouTube’s very own Partnership Program (YPP). The requirements while simple, are hard to achieve for really small channels and this means that a lot of creators will be left out from partnering up with YouTube in the coming months.
The YPP eligibility requirements are as follows:
- At least 1,000 subscribers
- Either 4,000 public watch hours in the last 12 months or at least 10 million public YouTube Shorts views in the last 90 days.
Step-by-Step Guide to Getting Started
- Create a YouTube Account
If you don’t already have one, create a YouTube account by going to YouTube.com and clicking “Create Account”. Fill in your information and verify your email address.
- Apply for the YouTube Partner Program
Once you have a YouTube account, apply for the YouTube Partner Program by clicking on your profile picture and logging into YouTube Studio. There you can find the EARN menu, within which you can request a review of your stats via YouTube.
- Agree to the YouTube AdSense Terms of Service
Before you can use AdSense, you must agree to the YouTube AdSense Terms of Service. You can access the Terms of Service by clicking on the “YouTube Partner Program Terms” link in the Creator Studio.
- Link Your YouTube Account to AdSense
After you have agreed to the terms, link your YouTube account to your AdSense account by going to the “Monetization” section of the Creator Studio. From there, click on “AdSense Account” and then follow the prompts to link your accounts.
- Choose Ad Formats
In the “Monetization” section of the Creator Studio, you can choose which ad formats you want to display on your videos. The options include display ads, overlay ads, and skippable video ads. Choose the ad formats that work best for your content.
- Set Up Payment Information
To receive payment from YouTube AdSense, you need to set up payment information in your AdSense account. You can do this by going to the “Payment” section of your AdSense account and adding your payment information.
- Enable Monetization for Your Videos
Once you have linked your accounts, chosen your ad formats, and set up payment information, you can enable monetization for your videos. To do this, go to the “Monetization” section of the Creator Studio and select the videos you want to monetize. There are all sorts of monetization options you can opt-in for, but that is something best left for a future article!
- Wait for Approval
After you have enabled monetization for your videos, they will be reviewed by YouTube. This process typically takes several days. Once your videos are approved, you will start earning revenue from the advertisements displayed on your videos.
How to Optimize Your Videos for the Most Ad Revenue
Maximizing your revenue is a huge task, but it's well worth doing as it will give you more results and it will also help your videos get pushed even further by the algorithm. So let's cover the basics!
Create relevant content. Research your audience and find what they are interested in. You can start with some more specific topics that will attract a niche audience and slowly spread to something with more mass appeal!
No matter how relevant your content is, if it's not well-researched, recorded in decent quality, and with a solid microphone backing everything up, you might as well not do it at all. There are billions of minutes uploaded daily to YouTube and you need to make sure that the things you upload are the best they can be.
Make sure you do the best work you can and always try to improve your content. Your audience will love it and you will have a better chance to spread it to new audiences across the globe that haven't heard about you before!
You should also utilize shorts. Even though their algorithm is still completely separate from regular YouTube, it is more than worth uploading videos for as you will spread your channel across more devices and get more people to see your content.
You can utilize and adapt your long-form content to fit shorts and create videos that entice the audience to open the full videos and learn more about what you have to offer. Try uploading frequently and make sure to put in some effort and not make the videos low-quality rehashes of your full videos!
Things to Avoid Doing
There are certain practices that you should avoid to maintain your partnership with YouTube AdSense and continue earning revenue. These include:
- Violating YouTube’s community guidelines, such as posting inappropriate or offensive content
- Engaging in clickbait or misleading tactics, such as creating misleading video titles or descriptions
- Posting videos that contain copyrighted material without permission
- Using automated means to inflate view count or clicks on advertisements
- Encouraging viewers to click on advertisements or engage in other prohibited practices
There are also a lot of things that can also demonetize your videos and that is a real issue that you need to consider when uploading. This changes constantly, as an example YouTube decided that if you have a curse word in the first few seconds of your video, it will be automatically flagged and you will be only partially monetized, which is awful in most cases. Always try researching what the current rules are and adhere to them as best as you can!
By avoiding these practices and adhering to YouTube’s policies and guidelines, you can maintain your partnership with YouTube AdSense and continue earning revenue from your videos.
YouTube AdSense is a great way for YouTubers to earn money from their content. By displaying advertisements alongside their videos, creators can earn revenue from clicks and impressions on their ads. The process of getting started with YouTube AdSense is simple, but it does require following a few steps and meeting certain requirements. With the right setup, you can start monetizing your content and earning money from your YouTube channel.
It is important to remember that YouTube AdSense has strict policies and guidelines that must be followed to maintain your partnership and continue earning revenue. This includes adhering to YouTube’s community guidelines and avoiding prohibited practices such as clickbait or misleading content.
By following the steps outlined in this guide, you can get started with YouTube AdSense and start earning money from your YouTube channel. Whether you are just starting or looking to monetize existing content, YouTube AdSense is a great way to turn your passion for creating videos into a source of income.
Have you used AdSense with YouTube? What was your experience with it? Share your thoughts with us in the comments below!