Running successful marketing campaigns is essential for any business, regardless of size. But even more critical is scaling those campaigns to reach more people and generate even more results. As affiliates, our quest for constant improvement and growth can be helped a lot by using appropriate content networks.
The problem with content networks is that not many affiliates utilize them or even know about them. In this article, we will try to explain the concept of content networks, show you why they are useful, cover one of the best networks out there MSN, and show you how to scale campaigns with it! But first, let's start with the basics and explain everything.
What are content networks?
In short, they are websites that feature a whole bunch of content, often in the form of articles, videos, audio, or others, and which accept advertising. This makes them a great way to reach a large audience with your marketing message.
There are many different types of content networks, but the most common ones used by affiliates are general-interest networks and niche networks. General-interest networks have a wide range of topics covered, while niche networks focus on specific niches. Here are some examples of each:
Examples of general-interest networks: MSN, AOL, Yahoo!, and Huffington Post
Examples of niche networks: Dogtime (pets), The Spruce (home and garden), and PopSugar (women's lifestyle)
Advantages of content networks
The main advantage of using content networks is reach. With a single campaign, you can potentially reach millions of people. That's the kind of exposure that most businesses can only dream of.
Another advantage is that content networks are very cost-effective. You only pay for results, so there's no wasted spend. And because you're only paying for results, the risk involved is completely minimized.
Finally, content networks offer a high degree of targeting options. You can target people by their location, age, gender, interests, and much more. This ensures that your campaigns are relevant to your target audience and that you're not wasting money on impressions that will never convert.
Now that we've covered the basics, let's take a look at MSN Content Network and how to use it to scale your campaigns.
What is the MSN Content Network?
MSN Content Network is a content network operated by Microsoft. It features a wide range of content, including news, videos, articles, and more. Advertisers can place ads on the network and pay for results.
As usual for these types of networks, it's a PPC (pay-per-click) advertising network. This means that you only pay when someone clicks on your ad. You don't pay for impressions or anything else.
As mentioned before, it has a huge reach with audiences across the globe. The MSN Content Network has a reach of over 500 million people worldwide. It's available in 38 countries and 24 languages.
Advertisers can target people by their location, age, gender, interests, and much more. So you will have a lot of options to make sure that your campaigns are relevant and that you're not wasting money.
Tips on Scaling Campaigns
The MSN Content Network is a great way to scale your campaigns and reach a huge audience. But as with any content network, there are certain things you need to keep in mind to make sure that your campaigns are successful.
Here are some tips on how to scale your campaigns with this one-of-a-kind network!
1. Start small and test
When you're starting out, it's always best to start small and test. Don't try to get too many clicks or conversions right away. Just set up a few campaigns and see how they perform. As you collect data, slowly adjust your targeting and other campaign parameters and increase your budget by 10-15% at a time.
This will allow you to gradually scale your campaigns while minimizing risk. And it will also give you the opportunity to test different settings and find what works best for your business.
2. Use the right keywords
Picking the right keywords is essential for any campaign, but it's especially important when you're scaling. That's because you need to make sure that your ads are relevant to the people who see them.
If your ads aren't relevant, people will just ignore them. And if you're paying for every click, that's a lot of wasted money. So take the time to do your keyword research and make sure that you're targeting the right keywords for your business.
3. Use negative keywords
Negative keywords are just as important as positive keywords. They allow you to exclude certain phrases and words from your campaigns. This ensures that your ads only show up for relevant searches.
For example, let's say you sell dog food. You would want to add "cat food" as a negative keyword. That way, your ad wouldn't show up when people are searching for cat food.
This might seem like a small thing, but it's actually essential if you want to scale your campaigns successfully. That's because every click that you pay for needs to be relevant. Otherwise, you're just wasting money.
4. Target the right people
As we mentioned before, one of the best things about content networks is that they offer a high degree of targeting options. You can target people by their location, age, gender, interests, and much more.
This ensures that your campaigns are relevant to your target audience and that you're not wasting money. So make sure to take advantage of these targeting options and target the right people for your business!
5. Use relevant images and videos
Images and videos are a great way to grab attention and get people to notice your ads. But they need to be relevant to your business. Otherwise, you're just wasting space.
Make sure to use high-quality images and videos that are relevant to your business. This will help you get more clicks and conversions from your campaigns.
6. Use engaging headlines
Your headline is the first thing that people will see when they come across your ad. So it needs to be engaging and attention-grabbing. Otherwise, people will just scroll right past it.
Spend some time brainstorming headlines that are both relevant and attention-grabbing. And don't be afraid to experiment! Try out different headlines and see which ones perform the best.
7. Use enticing descriptions
Your headline is important, but your description is just as important. This is what will convince people to click on your ad. So it needs to be well-written and persuasive.
Again, don't be afraid to experiment. Try out different descriptions and see which ones get the most clicks. And make sure to use strong call-to-actions!
8. Monitor your campaigns closely
As you scale your campaigns, it's important to monitor them closely. This way, you can spot any issues and make changes as needed.
Check your campaigns regularly and look for any red flags. Are your click-through rates dropping? Are your costs rising? If you see any warning signs, make the necessary adjustments to keep your campaigns on track.
9. Be prepared to adjust your campaigns
No matter how well you plan, there will always be some adjustments that need to be made. So be prepared to make changes to your campaigns as needed.
This might mean changing your keywords, targeting, or even your ad copy. But don't be afraid to experiment! Sometimes, the only way to find out what works is to try something new.
10. Have realistic expectations
Finally, it's important to have realistic expectations. Just because you're running a content network doesn't mean that you're guaranteed to get results.
Content networks can be a great way to scale your campaigns and get more traffic. But they're not a magic bullet. So don't expect to see results overnight. Instead, focus on building a long-term strategy that you can stick with for the long haul.
if you're looking to scale your campaigns and get more traffic, content networks are a great option. Just make sure to follow these tips and you'll be on your way to success!
Have you tried advertising with MSN or any other content network? What would be your tips to scale campaigns? Share them with us in the comments below!