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This is an optimization method on Facebook, where you can manually control ad spend budgets on the ad set level.
Ad
An advertisement is created by an affiliate, a business or media buyer on multiple public platforms, that’s shown to specific audiences, to promote products and services. Audiences can be identified based on their activity, geographical locations & interests.
Ad Fatigue
Ad fatigue is when your audience sees your ads so often that they lose interest and stop engaging with your ads. When ad fatigue happens, your click-through rate (CTR) drops as your frequency increases.
Ad Space
Ad space is the area of a website or Web page dedicated to online advertisements. This space is critical for organizations and websites driven by advertising revenue. Ad space pricing is generally determined according to ad format, placement and website traffic.
Ad Spend
Ad spend refers to the amount of money spent on advertising campaigns to promote products and services.
Add To Cart (ATC)
Refers to a digital shopping cart. Customers can add their favored products to cart, to purchase later on. Add to cart is great for potential upsells, before final purchase.
Advertiser
Advertisers are the owners of offers and are ultimately searching for advertisers to promote their content or products.
Advertorial
An Advertorial is an advertisement disguised as an non-commercial editorial article or blog post. Advertorials are great to warm up readers to the product and to disguise the pitch.
Affiliate
An affiliate is the person that spends their own money on advertising to promote another person’s product. They tend to invest a lot of time and money, and in return they receive very high commissions/ payouts from product owners and Affiliate Networks. There are multiple types of commissions that we’ll discuss later. A commission can either be applied to every sale, or only once off- both with their own pro’s and con’s.
Affiliates can use various methods of promoting products, including FB ads, emails, review sites, and more.
Affiliate Cookies
A cookie is a small file stored on the user's computer. It's used to identify the site's visitors. In affiliate marketing, cookies are used to track affiliate referrals, most importantly, such cookies have expiration dates.
A cookie’s lifespan reflects how long the prospective buyer who clicks through your affiliate link might make you a profit through a given campaign.
At MaxWeb Inc our cookie lifetime is 365 days. We use a "last touch" system, which means the last affiliate link that a customer clicked on, is the one that counts. That last referring affiliate will earn a commission for the sale
Affiliate Link
The affiliate link enables the affiliate to track their promotions. It is set up in the platform and is tied back with the affiliate. The affiliate link includes a unique name or number that identifies who is earning the commission.
To find your MaxWeb Inc affiliate links, please follow these steps:
Click on the name of the offer you want to promote from your dashboard.
Scroll down to the bottom of the page to the “Your Affiliate Links” box.
Copy your affiliate link from your account, and save it for use in your promotions.
Select the affiliate link to ensure it’s working
Affiliate Manager
The affiliate manager manages the affiliates within the network. They are responsible for making sure tracking is working as well as ensuring compliance of ads and offers. As an affiliate, the affiliate manager is your direct link to top offers and your best friend.
Affiliate Marketing
Is a form of Performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Affiliate Network
An affiliate network acts as a middleman between publishers (affiliates) and product owners. It allows publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.
API (Application Programming Interface)
API stands for application programming interface. The API is a set of functions and procedures used by affiliates or advertisers who want to get automated data from MaxWeb Inc's system instead of manually signing in and acquiring reports.
Average Order Value (AOV)
The AOV indicates the average earnings per customer or the average amount a customer spends on your store. This is an important metric as it helps the network and the product owner to see how much they earn and how much they can pay out.
AOV calculation = (gross sales - fees - refunds - chargebacks - cogs (cost of goods sold aka shipping fee)) / customers
Average Payout
This figure indicates what affiliates can expect to earn per sale, taking refunds into consideration.
The bottom of the funnel is where you want leads to be, and you've spent a fair amount of effort to get them there. This is when leads are making the final decision to buy from you. The bottom of the funnel is where you convert leads into customers.
Bottom of the funnel most of the time includes brand bidding strategy where you are using the brand or product name as a search keyword.
Brand Bidding / Trademark Bidding
Brand bidding in affiliate marketing occurs when affiliates using the brand or product name as a keyword on Search traffic. This involves placing ads to appear in search results when users search for those brand-related terms.
Examples for branded keywords - where the product name is Herpesyl:
Herpesyl
Herpesyl Review
Herpesyl Best Price
Herpesyl official site
etc..
Brand/Product Name On Domains For Search Pages
It is referred to using the product/offer's name on your Search domain links.
A Call To Action (CTA) prompts customers to move forward with a desired outcome. It is a brief statement designed to get an immediate response, such as a “Learn More” or “Shop Now” button on your ad or site.
Campaigns
The advertiser often refers to their marketing strategies and efforts as campaigns.
CBO (Campaign Budget Optimization)
Campaign budget optimization (CBO) automatically manages your campaign budget across ad sets to get you the overall best results. With CBO, you set one central campaign budget. This budget continuously distributes in real time to ad sets with the best opportunities, throughout the course of your campaign.
Chargeback
Chargebacks are a consumer protection tool that allow consumers to get their money back for fraudulent charges or purchases that don’t live up to standards by submitting a dispute with their card issuer. Usually you’ll have two options, either a refund or a chargeback. A refund comes directly from a merchant, while a chargeback comes from your card issuer.
Chargeback rates
This is the % of customers who go to their bank asking for a refund, because they don’t recognize the charge, or that they attempted to get a refund and didn’t. Overall, the chargeback rate should NOT exceed 1%
Clicks/visitors
Clicks represent the number of people who clicked an ad to see the sales page.
Click Through Rate (CTR)
The CTR is one of the metrics affiliates and vendors look at. It indicates how many people click on the ad, whether that’s on FBemail.
Calculation:
(# of clicks/number of views)*100=%
When referring to emails, a person can refer to various CTR’s. For example the CTR from emails sent to opens, or the CTR from people clicking on the offer vs. number of people that opened the email or the email was sent to. It’s always good to clarify rather than assuming to ensure there’s no misunderstanding.
Cloaking
Cloaking is a malicious technique that impairs ad review systems by concealing the nature of the website linked to an ad. When ads are cloaked, a company’s ad review system may see a website showing an innocuous product such as a sweater, but a user will see a different website, promoting deceptive products and services which, in many cases, are not allowed
Cold vs. warm
Warm traffic is a promotion sent to an email list, because the consumer “knows” the sender. Think back of items you bought online. You are more likely to buy from the same seller, if you had a good experience. The price point can also be higher because you trust the source.
Cold traffic are all the other promotional methods. It’s referred to as “cold” because the consumer doesn’t know the advertiser.
Copy
Copy is a term that refers to the main text of an advertisement or a sales page. The purpose is to educate and warm the customer to ultimately convert.
Commission
Commission refers to the payout the advertiser receives for completing a sale. There are multiple types of commission one can earn, namely:
Rev share
Rev share means that the affiliate receives a commission or percentage per sale. The affiliate will receive a commission for the initial order and upsells. When the order is refunded the affiliate loses their commission as well.
CPA (cost per action/ acquisition)
This is a one time payment for very initial sales. The affiliate will not receive additional commission for upsells. Since this is a flat amount that the affiliate will receive, the commission will NOT be reversed when a refund goes through. The supplier and MaxWeb Inc carries the financial liability.
CPL (Cost per lead)
This is a one time payment per lead. Generally this is a minimum of an email that’s provided, potentially more information depending on the form.
CPC (cost per click)
This is generally not how an affiliate is paid. However, the vendor has the option to rent someone’s list (email list) and can make an amount per click.
CPM (cost per thousand)
This is similar to CPC, and the vendor pays a certain amount per thousand. This is not clicks, but generally per thousand emails sent.
CPO/ CPP (cost per order)
Cost per order is the traditional payment model for affiliate marketing. Affiliate marketing is performance based, and the advertiser pays a given commission per order with which an affiliate contributes.
CPE (cost per engagement)
The CPE price is the price that gets paid when an ad is engaged with. An engagement can be anything from pausing or muting a video to submitting contact details. So depending on what the ad is about, these campaigns can pay either very poorly or very well.
Conversion Rate (CVR/ CR)
The conversion rate indicates the percentage of how many people buy the product (sales) vs. see the offer. Calculation: (Sales/# of clicks)*100= %
Coreg
Short for "co-registration," is a lead generation strategy used in affiliate marketing where a user is presented with an offer to sign up for additional information or services at the same time they are submitting a form for another offer or service. For example, when a user is signing up for a newsletter or downloading a free eBook, they may be presented with an additional offer to sign up for a related service or offer. If the user is interested, they can opt-in by providing additional information, such as their name and email address.
Conversion Rate Optimization (CRO)
Conversion rate optimization is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling out a form, or clicking on a link.
Creatives
Creatives is the material used to generate leads and sell advertising for marketing which is developed and generated by art directors, creative directors and copywriters in advertising agencies. Ad agencies and buyers often refer creatives as ad banners or other forms of created advertising.
Cross Sell (XS)
Cross selling is the process of selling a different product or service to a customer to increase the value of a sale. It is often confused with upselling, which is anything that increases the price and functionality of the original purchase.
Custom Audience (CA)
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
Customer Lifetime Value (CLTV/ LTV)
Customer lifetime value is how much money a customer will bring your brand throughout their entire time as a paying customer. At a glance, CLTV tells you how much a customer is worth to your brand and gives you insight into their overall value.
Customers
The customers come to the product owner’s website, referred to as sales or video sales letter (VSL). The customer searched for a specific term online, or was presented the offer via FB, email etc. The customer then decides to view the sales page and makes a purchase.
Most of the products are digital products and can be accessed right after the purchase. The customer will have a Download option to access their digital product via any electronic device. They have access to the download option via the order confirmation page or email.
Double opt-in
A double opt-in is adds an additional step to the email subscription opt-in process, requiring a user to verify their email address and confirm interest. Double opt-ins signify a higher level of user interest, though its effectiveness has been both lauded and disputed by marketers.
Downsell (DS)
Downsells are used when the customer, for some reason, decides to back down or hesitates from the purchase. In this case, you can offer them a cheaper product, which has a higher chance of being accepted. The goal here is to acquire a customer, even if you will not profit as much..
Dynamic Product Ads (DPA)
Dynamic Product Ads are ad templates that are personalized according to the individual consumer's data. This makes them more useful, more welcome, and significantly more effective.
Dynamic Tracking
A dynamic tracking is a parameter that’s automatically replaced by the ad networks after each click/impression with the info you’re looking for.
Email marketing is a form of direct marketing that uses email as a means of communicating commercial messages to an audience – including offering items for sale as well as sending emails with the purpose of building relationships with current or previous customers and to encourage customer loyalty and repeat business.
Email promo
When a product owner sends an email to their list, they can choose to share an offer as a solo ad or via a newsletter.
Solo Ad: Just one offer is shared with the consumer.
Newsletter: Several offers are shared in a newsletter type layout. Generally 3 to 4 offers.
EPC (Earnings Per Click)
EPC is Earnings Per Click. This is the most common and important metric in this business. It indicates the average earnings for each visitor that sees the sales page/offer. Calculation: Earnings/click = $
EPI (Enhanced Publisher Information)
Tech alert! EPI, or enhanced publisher information, allows you to create custom parameters behind your tracking link. By using EPI in your tracking links, you can send your own information to MaxWeb Inc’s system which will be shown in the Transaction report of your account.
Exit Pop
This is an opportunity to save the initial sale. For various reasons the potential consumer may choose to exit the page. As they leave, a pop-up appears, asking them if they really want to leave the page. The consumer can then choose to stay and is lead to a text version or an initial discount to convince them to buy.
The first click attribution model is a type of web analytics model in which the first click that brings a visitor to a website is given credit for any sale or conversion that ultimately takes place.
Fraud
It refers to any type of deceptive or fraudulent activity that is carried out by affiliates with the goal of generating illegitimate commissions.
Funnel
The best way to think of a sales flow is to think of a funnel, tipped to its side (small end on the left). You want to leverage the opportunity to offer them additional products, but there has to be a balance. Meaning if you offer too many products after the initial purchase, you may upset the customer to a point to make them leave.
Initial/front end: This is the first product the consumer is presented with.
Backend/upsell: Once the consumer purchases the initial product, they are presented with various up and downsells. Think of McDonald’s when they ask if you want to supersize or downsize.
Recurring: Opportunity for the product owner to offer a subscription. Key is to offer monthly value.
Google Analytics is a free web analytics tool that generates detailed statistics of your website visitors.
Google Trends
Google Trends is a search trend feature provided by Google. The feature provides information of how frequently a specific term is entered into Google’s search engine during a given time period. Google Tag Manager Google Tag Manager is a tool that allows you to manage and deploy snippets of code or tracking pixels on your website without requiring code modification.
An impression is a metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page. Impressions are also referred to as an "ad view."
Counting impressions is essential to how web advertising is accounted and paid for in search engine marketing, as well as measuring the performance of social media campaigns. Impressions are not a measure of whether an advertisement has been clicked on, but how many times it was displayed or had potential "eyeballs" on it, which leads to some debate as to how accurate the metric is.
Incent
Offering a reward or incentive to the user/customer for completing a desired action. For example, the user might be offered a cash back rebate or a free gift card for purchasing a product through the affiliate's link.
Initiate Checkout (IC)
When someone starts the checkout process to buy something from your site.
In-House
The in-house agency refers to a brand’s internal team that focuses on the advertising and marketing of their product or service. The in-house agency is responsible for all of a brand’s marketing and advertising tasks.
The bulk of their work is contained within the team itself. But it is not uncommon for them to be part of cross-functional teams or have workflows involving other departments.
We already discussed the term affiliate. A JV Partner is similar to an affiliate. While an affiliate generally just sends traffic to the product owner and doesn’t expect anything in return apart from commission, a JV Partner acts as an affiliate but expects that the product owners also promotes their product. Therefore it becomes a joint venture and the involved people try to enter into a deeper, more long term relationship.
One thing to remember is that this is a very small industry. A lot of people are connected with each other and try to help each other out.
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Landing Page Views (LPV)
A landing page view is when a person lands on your ad's destination URL (landing page) after clicking a link in your ad. Optimizing for landing page views is a way to improve the quality of the traffic your website receives because of your ads.
Lifetime Value (LTV)
Life Time Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This 'worth' of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting.
Lookalike Audience (LAL or LAA or LLA)
Lookalike Audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those of your existing followers. These are easy to create and implement, making them an extremely powerful marketing tool for efficiently finding high-converting users.
Most Networks, platforms and sources use automated approval systems. But paired with this comes plenty of errors. Due to this, Affiliate Networks have a support team or what we call “Affiliate Managers” who have to go through a manual approval process.
Middle Of Funnel (MOF/ MOFU)
Middle-of-the-funnel content refers to assets that reach leads who are already in your database, engaging with your brand. Marketers publish content at this stage to align a buyer's needs to relevant products or features, gauge a prospect's readiness to buy, and move the right people closer to purchase.
Currently, native ads are a very popular form of advertising. Here’s the definition:
“a piece of writing or other material in an online publication that resembles the publication's editorial content but is paid for by an advertiser and intended to promote a product or service”
There are various native ad networks where you can place your offer, like Taboola, RevContent, AdNow and many more.
Niche
Products, services, or interests that appeal to a specialized section of the population.
Offer
An offer in marketing is the product being advertised, either a physical or digital product plus elements that represent additional value to your customers, such as availability, delivery, customer support and quality of service. This is the product the vendor owns. People use different terminology.
URL from the advertiser to track impressions, clicks, and other actions you provide for that offer. This is the URL where traffic is redirected by your network to track the user session. There is where you include any values pertinent to the advertiser, such as a partner’s ID value or a session transaction ID.
One Click Upsell (OCU)
Post-purchase or One-Click upsells are back-end offers. These are shown right after the customers have submitted their credit card details for the main offer, but before they’re directed to the thank you page.
They don’t have to re-enter their card details and you can add the extra amount to their order as soon as they accept the offer. The payment for the initial order is processed by the time they land on this page and there’s zero probability of losing the initial sale.
One Time Offer (OTO)
A clever marketing tactic used to increase sales by offering an incentive to customers that have just made a purchase, to spend more money on another related product/service that's offered one-time only.
Open Loop/ Feedback Loop
An open loop is a marketing tactic where you draw your viewers in, present the problem, and tease the answer, creating a compelling theme to click in order to get the viewer to stay or come back.
Opt-in
Opt-in refers to when a page visitor enters their email address or telephone number to receive more news and updates at a later stage. Opt-in popup can be a powerful tool to grow an email list of warm customers. Opt-in popups usually take place after 5-20 seconds on page- but be careful, as a pop-up too soon can scare away any potential customers.
Opt-out
When a subscribed customer decides to not receive any more news from an advertiser, they have the option of unsubscribing or opting-out. This usually happens when a customer experiences ad fatigue, the marketing efforts as spam, or as irrelevant content.
Opt-Out Link
Opt-out link is a link that gives your prospects a quick way to inform you they don't want to receive any more messages from you.
Optimization
The process of improving your marketing efforts and landing page to increase conversions.
Page Post Engagement is when people perform actions on your promoted posts or page. PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook. Page Post Engagement helps you understand your audience.
Paid Search
Paid search results have a little green box with the word “ad” before the listing; this is where a company, has paid to have their page show up at the top of the list. This can be done through Google Ads search campaign, which charges you when someone clicks on that link. Paid search works to drive traffic to your website through relevant ads.
Pay Bump
When a vendor agrees to extend an affiliate a higher commission payout usually based on the affiliate’s exceptional performance.
Payout
The incentive amount/ commision paid from the vendor to the affiliate in exchange for the affiliate’s marketing success such as a sale or an email submit (lead).
Physical Product
These are products like books, CD’s or supplements, which are shipped to the address provided by the customer. Note that our vendors use different fulfillment houses around the US. The return address listed in our system will let you know where the fulfillment house is located and to which address the item needs to be returned, in cases of a refund request. Please also note that the shipping time frame can differ, but generally a product is delivered within 10 business days. The customer is notified of the expected shipping time frame.
Pixel
Most cold traffic affiliates add a pixel to their promotions. This enables them to confirm the number of sales via a third party tracking tool to ensure they are not missing out on commission. Additionally, it can provide the affiliate with more information about the sale, which helps to refine the targeting. The pixel “fires” and sends information from the platform to the tracking software via an API.
There’s two main type of pixels, postback url and thank you page snippet.
Please go to the affiliate section and FAQ’s for additional information on pixels.
Platform
The platform is the ecommerce site vendors are leveraging to sell their product. It provides additional benefits, including affiliate tracking, payments, CRM, and more.
Postback URL/ Pixel
The postback URL looks just like a URL and is tied to the 3rd party tracking tool. We can only support 4 variables within the URL. Depending on the information the affiliate is looking for, they can include one or all values. Once the postback is triggered (sales), the information is sent back to the affiliate.
Example: http://pgc5w.voluumtrk2.com/
postback?subid={SUBID}&orderid={ORDERID}&amount={COMMISSION_AMOUNT}&product={PRODUCT_CODENAME}
Presell / Prelander
A pre-lander is a page that appears before your offer. While your offer is usually displayed in a dedicated landing page, pre-landers are meant to prepare your visitors for this stage. A prelander is your chance to convert someone who might be in between making a purchase or not. Sending them straight to the offer page to spend money might put them off.
Presell Page
Your presell page is disguised content, be it an article, advertorial, video, quiz or any other number of possible pages. This page leads readers to your actual sales page or lead generating page. The Presell page is crucial in certain situations because it is the content that inspires readers to click through to your conversion page. The presell page will assist in pushing customers through the sales funnel, to ultimately convert.
Product Owner
Product Owners or Advertisers are the owners of offers and are ultimately searching for advertisers to promote their content or products.
Promotional Methods
This refers to the methods or platforms used to advertise products and services. This includes blogs, banners, social media, emails, websites and even SMS.
The end consumer provides their email address upon buying a product (buyer) or opting-in to a free report/pdf (lead/non buyer). The list owner (product owner) promotes their own offers and generally has a “welcome” sequence set up to try and sell the customer more. The product owner also promotes 3rd party offers as an affiliate to generate sales.
It is important to understand how large a list is (how many people are subscribed to the product owner) and how many of them are buyer’s vs. non buyers.
Also note that most subscribers feel they have a connection with the product owner because they bought something from him/her - meaning a certain level of trust has been built.
Therefore, email marketing can be very powerful. Key is to send a mix of content (value) and 3rd party offers. Overall, people expect a minimum conversion rate of 2 to 3%. A larger conversion rate is better. The minimum earnings per clicks should be $1 to $1.50.
Media buys
Media buys can be various methods of advertisement. For example, you can rent a list to test your product, or you can buy media/ad space on websites.
SEO - Search Engine Optimization
SEO affiliates create their own websites with a lot of content. They incorporate a lot of keywords (key search terms) within the website to help their ranking. There’s also a pitch or ads on the page, but it’s focused on content vs. selling.
PPC - Pay Per Click
PPC ads are paid ads on Google, FB, Bing, etc. The ads appear based on certain keywords the consumer enters. The affiliate or product owner running the ads is bidding a certain amount per keyword so that his/her offer appears under the “ad” section.
Note that the advertiser chooses the overall budget as well as day and hours when the ad should appear. If someone else is paying more for the same keyword, then the competitor's ad is chosen. PPC ads can be even more specific in regards to targeting.
PPV - Pay Per View
PPV ads are similar to PPC. Instead paying per click the advertiser pays per view. The logic is the same as the PPC in regards to the targeting etc. Large sites like CNN will sell their ad space based on views rather than clicks as the site gets a lot of traffic/visitors (people viewing the page).
As you refresh, the ads may change.
Publisher
A Publisher, same as an affiliate is the person that spends their own money on advertising to promote another person’s product. They tend to invest a lot of time and money, and in return they receive very high commissions/ payouts from product owners and Affiliate Networks. There are multiple types of commissions that we’ll discuss later. A commission can either be applied to every sale, or only once off- both with their own pro’s and con’s.
Publishers can use various methods of promoting products, including FB ads, emails, review sites, and more.
Customers officially have a 60 Day Refund policy. This means they can ask for a refund of their purchase. Only physical products need to be returned. However, if customers are very upset or threaten to go to their bank, refunds can be processed for up to 180 days.
Reinvest
Reinvestment is using the profits earned from your ad to fund additional ads, rather than receiving the distributions in cash. E.g. to put the profits from previous ad earnings back into the same place.
Resources
Resources same as, creatives is the material used to generate leads and sell advertising for marketing which is developed and generated by art directors, creative directors and copywriters in advertising agencies. Ad agencies and buyers often refer creatives as ad banners or other forms of created advertising.
Retargeting (RT)
Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying.
Return on Investment (ROI)
Return on Investment. To calculate ROI, the earnings are divided by the ad spend. The result is expressed as a percentage or a ratio, i.e. If you spend $100 and earn $200, you just experienced a 100% ROI. If you spend $100 and earn $300, you just experienced a 200% ROI.
You can use an online ROI calculator such as http://bit.ly/2ySGsbF.
Revenue On Ad Spend (ROAS)
This is a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising.
Server-to-server tracking works by generating and storing a unique identifier of some kind when a user clicks a tracking link or generates an ad impression. When the same user later makes a conversion (or other trackable action), the unique ID is matched back to the user.
Sales Funnels
The sales funnel refers to the buying process or journey that advertisers lead customers through when purchasing products. From first encounter to returning customers.
Sales Page
There are various types of sales pages. While Video sales letters are “in”, they are also more expensive as you need to create the video and do a professional voice over.
Text: http://the.flatbellyovernight.com/flat_belly_overnight_trick/?utm_expid=119776417-31.UzyVP65fQfaueq2NMkaYFA.1
Video Sales Letter (VSL): http://the.flatbellyovernight.com/
Scaling
When an ad performs well, ad spend can be increased, to test on a larger audience and ultimately increase the volume of sales.
SMS
Short for "short message service," where affiliates send promotional messages to a targeted list of mobile phone users, typically through a third-party SMS provider.
SEM
Search engine marketing can include search engine optimization, paid ads and other search engine related services.
Search Engine Optimization (SEO)
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Split Test/ A/B Testing
A split test is a strategy where two elements of an ad campaign are tested against each other to get insight on which one can deliver the best results.
Super Affiliate
A super affiliate is generally referred to as the top 1% of all online affiliates. They earn the title by excelling at marketing. Oftentimes, though a vendor may have hundreds or even thousands of affiliates promoting their offer online, it may be that only a handful of top super affiliates are generating as much as 90% or more of the entire sales of the offer.
Supplier/Vendors
The supplier/vendor is the product owner, who can either employ an in-house marketing team, contract a marketing agency or partner with an Affiliate Network.
Suppression List / Link
A suppression list is a list that includes email addresses of all the users who opted out of your email campaigns.
Survey
Is a type of offer or promotion where a user is presented with a questionnaire or survey to fill out prior to purchasing a product.
Swipe File
A swipe file is a collection of writing examples, images or other inspirational examples, from powerful headlines, to well crafted sales emails to impressive landing pages, to ads, ad copy, ad images or videos or even full marketing funnels, anything that we may want to emulate or copy. Marketers use swipe files to inspire their content and improve their skills. Email affiliates or JV Partners will often ask for swipes/creatives, which are the pre-written sales emails used to send to the end consumer. It’s recommended that the list owner adjusts these pre-written emails to their voice to increase sales, but it’s not required.
Targeting
Audience targeting means you are setting up your ad campaign to reach the specific people who are most likely to be interested in your ad or offer. Your target audience is the demographic of people who are likely to purchase the product you are promoting based on their personal needs, characteristics, and concerns.
Thank You page snippet
This is a HTML formatted code added to the Thank You page (order confirmation page). We generally do not recommend that this is used as it can misfire when consumers bookmark the ThankYou page, refresh the page etc.
Some networks only allow HTML codes, in which cases we can place the snippet, but again, we always want to recommend the postback.
Third-party web tracking refers to the practice by which an entity (the tracker), other than the website directly visited by the user, tracks or assists in tracking the user’s visit to the site.
TID/Tracking ID/SubID
People refer to the tracking ID in various terms, generally TID or SubID. It’s the same thing and it allows people to add an extra parameter to their affiliate link to further track where sales are originating from.
The more data a client has, the better it is for future targeting and generating more sales.
Tier 1 Geos
Typically refer to countries with a high level of economic development and a large consumer market. Countries considered Tier 1 are:
Australia
Austria
Belgium
Canada
Denmark
Finland
France
Germany
Ireland
Italy
Luxembourg
Netherlands
New Zealand
Norway
Spain
Sweden
Switzerland
United Kingdom
United States
Top Of Funnel (TOF/ TOFU)
Top of the funnel marketing refers to the first stage of the buyer’s journey. It is the part of the process where marketers will spread brand awareness about products to generate leads that will hopefully, eventually, become customers.The top of the funnel is all about making your presence known and making contact with as many people as possible. A company draws users into the funnel through a variety of tactics: PPC campaigns, social media posts, blogs, etc.
Top Offer
A product offer from a vendor that is performing very well, converts well, has a good payout and low refunds.
TOS
Terms of Service
Tracking software
Tracking Software is used to track key KPI’s such as adspend, CR, ROI and many more depending on your campaign. These are important to know for commission calculations. The reports are used by Affiliate Networks to track.
Traffic
Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.
Traffic Source
Traffic sources can be defined as the origin through which people found your site. Every visit to your website has an origin. Whenever someone visits your website, the Web & Google Analytics track its source or origin, which is classified as a traffic source.
Unique clicks represent the total number of times users clicked on the link for the first time. It does not count additional clicks on the same link by the same user.
For example, if a recipient clicks 10 different links in your email, this counts as 10 unique clicks, and 10 total clicks. If a recipient clicks on the same link 10 times, this counts as one unique click, and 10 total clicks.
Upsell (US)
An upsell is an add-on, upgraded or premium version of the product the customer has already added to their cart. These are good for increasing the AOV (Average Order Value)
The measurable number of sales or actions you are able to achieve through an effort.
VSL
Video Sales Letter
Website Conversion (WC)
The Facebook website conversion objective helps you grow business on your website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something.
The term "white hat" refers to marketing tactics that are in line with the terms and conditions of the traffic sources ad campaigns are run on. White hat is the opposite of Black Hat. Examples of white hat marketing include: Offering quality content and services. Fast site loading times and mobile-friendliness.
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Alex Micol brings you The Scalers Method. The first of its kind, this course is a step by step method to achieving success in the Affiliate Marketing space.
Get A Proven, Test-backed Blueprint for Ranking, Monetizing, and Flipping High-Competition Affiliate Websites
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Affiliate Training Program
From Brand Bidding to Full-Funnel Operator
Health & Supplement VSL Offers · US & Canada · All paid traffic sources
| Levels | Starter · Apprentice · Skilled · Advanced · Elite |
|---|---|
| Modules | 11 modules across 4 training levels + Elite mentorship |
| Offers | Health & nutra supplements with VSL funnels |
| Primary GEO | United States & Canada |
| Format | Self-paced text course published on MaxWeb affiliate portal |
| Prerequisite | Active Google Ads account with at least one campaign running |
| Last updated | 2025 includes Google AI Overviews, Andromeda search model, and AI agent traffic trends |
How to use this course
Work through modules in sequence. Each builds on the previous one.
Complete action items before moving to the next lesson.
Book a review call with your MaxWeb affiliate manager after each level.
Level advancement is confirmed by your AM based on completion checklist.
| Level | Modules | Traffic focus | Monthly volume target |
|---|---|---|---|
| Starter | 1-3 | Google Ads: brand bidding and campaign foundations | No minimum |
| Apprentice | 4-6 | Generic search, Bing Ads, pre-sell pages | 50 conversions |
| Skilled | 7-8 | YouTube Ads, Meta/Facebook Ads | 150 conversions |
| Advanced | 9-11 | Native ads, multi-channel tracking, AI search | 400 conversions |
| Elite | AM mentorship | Full-funnel, SEO, owned media, scale | 1000+ conversions |
A note on AI search in 2025
Modules 10 and 11 cover Andromeda, AI Overviews, and the impact of AI-generated search results on paid and organic click distribution.
Starter
Google Ads Foundations
Modules 1 · 2 · 3 Brand bidding & campaign basics
At this level you already have a Google Ads account and have run at least one campaign. These three modules close the gaps that most beginners skip: how Google's auction works, how to structure campaigns so your data is clean and readable, and how to set up tracking correctly so every conversion is accounted for.
Everything here applies directly to the health and supplement VSL offers you are promoting through MaxWeb. Examples and benchmarks throughout are US-market specific.
How Google Ads Actually Works
Starter · Est. 2–3 hours
Most affiliates start spending before they understand the system behind the spend. This module closes that gap. Understanding how Google decides who shows up and what they pay is the foundation for every optimization you will ever make.
Google Ads uses a metric called Ad Rank not raw bid to determine who shows, in what position, and at what actual cost per click. This is the most important concept in this module.
Ad Rank = Bid x Quality Score x Expected impact of extensions
What this means in practice
- A competitor bidding $3.00 with a Quality Score of 4 can lose to you at $2.00 with a Quality Score of 8.
- You can outrank larger budgets by improving relevance between keyword, ad, and landing page.
- Your actual CPC is usually below max bid. You pay only enough to beat the advertiser below you.
| Quality Score Component | Weight | What It Measures | How to Improve it |
|---|---|---|---|
| Expected CTR | ~35% | Will people click your ad when it shows? | Tighter keyword-to-ad relevance |
| Ad relevance | ~35% | Does your ad match the keyword intent? | Use the keyword directly in headline 1 |
| Landing page experience | ~30% | Does the page deliver what the ad promised? | Match ad message to page headline |
Action: do this now
- Open Google Ads and add the Quality Score column to your keywords view.
- Find any keyword scoring below 6 those are your first optimization targets
- Note which component (CTR, relevance, or landing page) is flagged Below Average
Match types control which queries trigger your ads. Wrong match settings can drain budget on non-converting traffic.
| Match Type | Example | Triggers For | Best Use |
|---|---|---|---|
| Broad Match | joint supplement | Loosely related queries | Avoid until you have conversion data |
| Phrase Match | "joint supplement" | Queries containing phrase in order | Testing new keyword angles |
| Exact Match | [joint supplement] | Exact query and close variants | Brand terms and proven converters |
For brand bidding: use Exact Match on all branded keywords. This prevents your brand campaign from bleeding into unrelated queries and corrupting performance data.
Action: do this now
- Audit your current keywords switch any Broad Match terms to Phrase or Exact
- Build a Negative Keyword list with at least 20 irrelevant terms and apply it to all campaigns
When creating a new campaign Google defaults to showing ads on both Search and Display networks. For affiliate supplement VSL offers this is almost always wrong. Display traffic converts at a fraction of search traffic for direct-response funnels.
- Search Network: ads show when someone actively types a query high intent, better CVR
- Display Network: ads appear across websites low intent, poor CVR for VSL offers
- Rule: always uncheck Display Network when creating Search campaigns
Action: do this now
- Check every active campaign confirm Display Network is unchecked in all Search campaigns
- If you find mixed campaigns, create a clean Search-only campaign and pause the mixed one
Module 1 key takeaways
Ad Rank = Bid × Quality Score — you can outrank bigger budgets with better relevance
Use Exact Match for brand terms, Phrase for testing — avoid Broad until profitable
Always separate Search and Display into distinct campaigns
Campaign Structure That Keeps Your Data Clean
Starter · Est. 2–3 hours
Bad campaign structure is the silent killer of affiliate accounts. When everything is in one campaign or one ad group you cannot read your data, cannot optimize intelligently, and cannot scale winners without scaling losers alongside them.
Each level of the hierarchy controls different things:
- Campaign: budget, geo targeting, network, bidding strategy, and ad schedule.
- Ad group: keyword theme. All keywords in one ad group share the same intent.
- Ad: the specific message shown to someone searching those keywords.
Recommended structure for a brand campaign on one MaxWeb offer
Campaign: [Offer Name] | Brand | US
Ad Group 1: Exact brand name (e.g. [ProductName])
Ad Group 2: Brand + product type (e.g. [ProductName joint supplement])
Ad Group 3: Brand + symptom (e.g. [ProductName knee pain])
Each ad group: 3 ads minimum. Test headlines, not offers.
Budget is set at campaign level. Ad groups within a campaign share that budget. This is why you should never put competing offers in the same campaign - you lose control of spend allocation.
| Scenario | Correct approach |
|---|---|
| Promoting 2 different MaxWeb offers | Separate campaigns with separate budgets |
| Testing brand vs generic keywords | Separate campaigns - never mix traffic types |
| Targeting US and Canada | Separate campaigns or use location bid adjustments |
| Different landing page tests | Separate ad groups within the same campaign |
Action: do this now
- Map your current campaigns on paper: campaigns, their ad groups, and their keywords.
- Identify any ad groups mixing different keyword intents and split them.
- Confirm each campaign has its own dedicated daily budget.
Naming feels unnecessary at 5 campaigns. At 30 campaigns it is essential. Start now.
| Object | Format | Example |
|---|---|---|
| Campaign | [Offer] | [Type] | [GEO] | [Start date] | JointFuel | Brand-Exact | US | 2025-03 |
| Ad group | [Offer] | [Intent] | [Match type] | JointFuel | Brand-Core | Exact |
Action: do this now
- Rename all existing campaigns, ad groups, and ads to follow this convention.
- Create a spreadsheet: Campaign | Offer | GEO | Monthly budget | Start date.
Module 2 key takeaways
One intent per ad group - never mix keyword themes
Separate campaigns for separate offers, traffic types, and GEOs
$30/day minimum per campaign for meaningful data
Name everything consistently from day one
Tracking Setup & Reading Your Dashboard
Starter · Est. 2–3 hours
If your tracking is broken, nothing else in this course matters. You will optimize based on bad data, which is worse than no data. This module ensures every click and conversion is correctly attributed before you spend another dollar.
For MaxWeb offers you do not control the advertiser's thank-you page. This means you cannot use a standard Google conversion tag. You need server-to-server postback tracking through MaxWeb's platform.
- Get your Google Ads conversion ID and label from Tools > Conversions in Google Ads.
- In your MaxWeb dashboard, locate the postback URL field for your campaign.
- Insert Google's postback URL with your conversion ID and label embedded.
- Add
{clickid}and{payout}macros so Google receives click identity and conversion value. - Use Google's Tag Assistant to verify the conversion fires correctly on a test transaction.
Most common tracking mistake
gclid) through your pre-sell page to the offer page. If the click ID is lost mid-funnel, no conversion is ever recorded in Google Ads. Add gclid as a URL parameter at every redirect step.
Google Ads shows dozens of metrics. For affiliate supplement campaigns, focus on these:
| Metric | What it tells you | US health offer benchmark |
|---|---|---|
| CPC | Cost per click | $0.80-$2.50 brand; $1.50-$4.00 generic |
| CTR | Ad relevance and appeal | 3-8% brand; 1-3% generic |
| Conversion rate | % of clicks that convert | 1-4% depending on offer and traffic temperature |
| CPA | Cost per acquisition | Must stay below your MaxWeb payout to be profitable |
| ROAS | Revenue per $1 spent | Target 150%+ after all costs |
Set aside 30 minutes every Monday. This routine separates affiliates who improve from those who repeat the same mistakes.
- Check CPA vs MaxWeb payout. If CPA exceeds payout, pause and diagnose.
- Check Quality Score on all keywords and fix anything below 6.
- Run the Search Term Report and add negative keywords for queries that spent without converting.
- Pause the lowest CTR ad in each ad group.
- Verify conversion tracking fired at least once in the past 7 days.
Action: do this now
- Set a recurring Monday calendar reminder: "30-min Google Ads review".
- Build a tracking spreadsheet: Date | Campaign | Spend | Conversions | CPA | MaxWeb Payout | Profit.
- Run a test conversion right now and confirm it appears in your Google Ads dashboard.
Starter level completion checklist
All campaigns separated by offer, traffic type, and GEO
All branded keywords on Exact Match with negative keyword lists applied
Conversion tracking firing correctly via MaxWeb postback
Weekly review routine running for at least 2 weeks
At least one campaign profitable (CPA below MaxWeb payout)
Ready to launch your first generic keyword campaign (Module 4)
Apprentice
Generic Search & Bing Ads
Modules 4 · 5 · 6 Expanding beyond brand traffic
At Starter level you mastered brand traffic — the easiest traffic to convert because the visitor already knows the product. At Apprentice level you target people who have the problem but have never heard of your offer. This is harder and dramatically more scalable.
These three modules cover symptom and intent-based keyword strategies for US health searches, how to replicate success on Microsoft Bing Ads (lower competition, cheaper CPCs, older demographic), and how to build pre-sell pages that warm cold traffic before it hits the VSL.
Generic Search - Reaching Buyers Before They Know the Product
Apprentice · Est. 3–4 hours
Brand bidding intercepts someone who is already sold. Generic search intercepts someone who has the problem and you introduce the solution. Conversion rate is lower but volume ceiling is dramatically higher.
The biggest generic search mistake is going too broad. "Supplements" is a category, not a keyword. Your buyer is searching for a symptom, a condition, a failed solution, or a desired outcome. Start from their frustration.
The four intent layers for US health supplement keywords:
| Intent Layer | Examples (joint health offer) | Traffic Temp | Volume |
|---|---|---|---|
| Symptom-based | knee pain when walking, stiff joints in the morning | Warm | High |
| Condition-based | arthritis supplement, natural osteoarthritis remedy | Hot | Medium |
| Failed solution | why does joint supplement not work, joints still hurt after glucosamine | Very hot | Low |
| Outcome-based | how to walk without knee pain, reduce joint inflammation naturally | Warm | High |
Research tools: Google Keyword Planner (free, inside your Ads account), Google autocomplete and People Also Ask boxes, and Microsoft Bing's keyword research tool. Type your core symptom into the Google search bar and read what surfaces; that is your keyword list.
Action: do this now
- Research 5 symptom-based keywords for your current MaxWeb offer using Google Keyword Planner.
- Build a keyword list of at least 40 terms across all four intent layers.
- Group keywords into ad groups by intent layer, not alphabetically.
Generic ads must work harder than brand ads because the visitor has no loyalty or prior awareness. Your ad must confirm you understand their problem, hint at a mechanism, and give a reason to click now.
Ad structure for generic health offers
Headline 1: Name the problem specifically - "Knee Pain When Climbing Stairs?"
Headline 2: Introduce the mechanism or angle - "Doctors Rarely Mention This Cause"
Headline 3: Offer or CTA - "See If This Works For Your Joints"
Description 1: Agitate the problem and tease the solution
Description 2: Social proof plus urgency (limited trial, free US shipping, etc.)
Action: do this now
- Write 3 ads per ad group using the problem-solution formula.
- Check Ad Strength in Google Ads and aim for "Good" or "Excellent" before launch.
Generic keywords cost more and convert at lower rates than brand terms. Your profitability math changes, so do not apply brand CPA targets to generic campaigns.
- Start with Manual CPC to collect data: set bids at 70-80% of your max affordable CPC given your CPA target.
- After 30+ conversions on a campaign, switch to Target CPA because the algorithm needs real data.
- For a $40 MaxWeb payout, max CPA should be $30-35 to leave margin for overhead.
- Use bid adjustments: +20% mobile if conversion is stronger there, +15% for top-performing hours.
Action: do this now
- Calculate max CPA: MaxWeb payout × 0.75 = max CPA.
- Run Manual CPC for 7 days before changing strategy.
- After 30 conversions, switch to Target CPA set 20% above actual CPA to give Google headroom.
Module 4 key takeaways
Target symptom, condition, failed solution, and outcome keywords - not category terms
Ad copy must name the problem, hint at a mechanism, and give a reason to click
Manual CPC first, Target CPA after 30 conversions
Max CPA = MaxWeb payout × 0.75
Microsoft Bing Ads - More Conversions for Less Money
Apprentice · Est. 2–3 hours
Most affiliates ignore Bing because Google feels like the whole market. In the US, Microsoft's search network (Bing, Yahoo, AOL, DuckDuckGo) represents roughly 30% of desktop search volume. More importantly, the audience skews older, higher-income, and less price-sensitive: the exact profile that buys health supplement offers.
| Factor | Google Search | Microsoft/Bing |
|---|---|---|
| Average user age | Skews 25-45 | Skews 45-65 |
| Household income | Broad mix | Higher average |
| Affiliate competition | Very high | Significantly lower |
| Average CPC (US health) | $1.50-$4.00 | $0.60-$2.00 |
| Platform | Google Ads | Microsoft Advertising |
The 45-65 demographic is the primary buyer of joint supplements, memory support, blood sugar formulas, and weight loss products. Bing over-indexes this audience versus Google, frequently delivering CPAs 20-40% lower for the same MaxWeb offer.
Action: do this now
- Create a Microsoft Advertising account at
ads.microsoft.com(free, about 15 minutes). - Use the one-click "Import from Google Ads" tool to pull your best-performing campaign into Bing.
- Set your Bing daily budget at 30-40% of your Google equivalent. Volume is lower but CPA compensates.
The Microsoft Advertising interface closely mirrors Google Ads. If you completed Modules 1-4, you can navigate it immediately. A few platform-specific differences matter:
| Area | Bing-specific detail |
|---|---|
| Import | Use "Import Campaigns" to pull your Google campaign directly. Fastest launch method. |
| LinkedIn targeting | Job title, company, and industry targeting is available. Useful for professional health demographics. |
| Partner network | Ads can also show on Yahoo and AOL by default. Monitor and exclude if CPA diverges. |
| Conversion tracking | Install UET (Universal Event Tracking) separately. It does not share with Google. |
| Ad approval | Bing's health review is slightly less restrictive than Google's, but the same compliance standards still apply. |
After 2 weeks and 20+ clicks per keyword, apply these optimizations:
- Check the Search Partners report. Yahoo and AOL traffic often has worse CVR. Exclude if CPA is 30%+ higher.
- Device bids: Bing's supplement audience often converts better on desktop. Start with mobile bid adjustment at -20%.
- Day-parting: older Bing demographics search more during business hours and weekends. Exclude late nights.
- LinkedIn overlay: add job title targeting (healthcare workers, 50+ professionals) as an optional bid layer.
Action: do this now
- Import your top Google campaign into Microsoft Advertising.
- Install UET and verify a test conversion fires in the Microsoft dashboard.
- After 2 weeks, compare CPA on Bing vs Google. Expect roughly 15-30% lower CPA.
Module 5 key takeaways
Bing users are older, higher-income, and cheaper to reach - ideal for supplement offers
Import Google campaigns to launch fast, then optimize for Bing's audience
Install UET tracking separately - it does not share with Google
Monitor Search Partners and device performance closely in the first 2 weeks
Pre-Sell Pages - Bridging the Click and the VSL
Apprentice · Est. 3–4 hours
A pre-sell page sits between your ad and the MaxWeb offer's VSL page. Its job is to warm the visitor: to move them from someone who clicked an ad to someone who is emotionally ready to engage with the offer. Done well, a pre-sell page increases CVR by 30-80% on generic and cold traffic.
When someone clicks a generic search ad ("knee pain when walking") and lands directly on a supplement VSL, there is a message mismatch. The VSL assumes prior awareness. The generic visitor has none. The pre-sell page closes that gap without replacing the VSL.
| Format | Description | Best for |
|---|---|---|
| Advertorial | Editorial-style article about a health discovery; looks like content, not an ad | Cold generic search traffic; highest trust level |
| Quiz funnel | 3-5 questions that personalize the recommendation before the VSL | All traffic types; high engagement and qualification |
| Short bridge video | 60-90 sec video mirroring the ad hook, leading into the main VSL | Retargeting and warm audiences who have seen the offer |
What a pre-sell page must not do
- Make clinical claims that the MaxWeb offer page does not make. Any mismatch creates compliance risk.
- Mention a price or discount. Let the VSL handle pricing and urgency.
- Include external links or social sharing buttons. Remove every exit point.
- Load in over 3 seconds. Beyond this threshold, you lose 40%+ of visitors before they read a word.
An advertorial is the highest-performing pre-sell format for cold generic traffic because it delivers information in the format people trust: editorial content rather than advertising. The reader does not feel sold to until they are already persuaded.
Advertorial structure for supplement offers
Headline: A specific curiosity-driven claim about the mechanism, not the product
Example: "Harvard Researchers Identify the Real Cause of Morning Joint Stiffness"
Opening (100 words): A story or statistic that validates the headline
Problem section (200 words): Describe the problem in detail so the reader feels understood
Mechanism section (200 words): Explain why the problem happens using the offer's mechanism angle
Discovery section (150 words): How someone found the solution and connects to the MaxWeb offer
CTA: "Click here to see if this is available in your area" linking to the VSL
Length target: 600-1,000 words. Short enough to read in one sitting, long enough to educate. Use 2-3 sentence paragraphs and subheadings every 150-200 words.
- Hosting: Cloudflare Pages (free), WordPress with Cloudflare CDN, or ClickFunnels all work reliably.
- Mobile: 70%+ of US generic health search traffic is mobile, so design mobile-first.
- Disclosure: include "Advertising Disclosure" at the top for advertorial format per FTC guidelines and Google policy.
- Google policy: pre-sell pages must clearly link to the advertiser page and cannot misrepresent the product.
- A/B testing: run two advertorial angles (mechanism vs symptom) and let data decide.
Action: do this now
- Write a 700-word advertorial for your current MaxWeb offer using the structure above.
- Publish it and run it through Google's Ad Preview Tool to confirm policy approval.
- Set up a simple A/B test: 50% to advertorial, 50% direct to VSL. Compare CVR after 200 clicks.
Apprentice level completion checklist
Generic keyword campaigns running with at least 50 conversions per month
Microsoft Bing Ads campaign live and tracking correctly via UET
At least one pre-sell advertorial live and A/B tested
CPA on generic campaigns within 25% of MaxWeb payout
Weekly review routine now includes Bing dashboard
Ready to launch your first YouTube Ads campaign (Module 7)
Skilled
YouTube & Meta Ads
Modules 7 · 8 Video and social paid traffic
At Apprentice level you proved you can generate profitable traffic from search — people actively looking for a solution. At Skilled level you go upstream. You target people who have the problem but have not yet searched for a solution. This is interruption-based advertising and requires a fundamentally different approach to creative.
Module 7 covers YouTube in-stream advertising — the best video format for VSL supplement offers because it mirrors the VSL's storytelling structure. Module 8 covers Meta (Facebook and Instagram) — the primary platform for reaching the 45–65 health supplement buyer at scale.
YouTube Ads for VSL Health & Supplement Offers
Skilled · Est. 3-4 hours
YouTube is the only paid format where you have time to tell a story before the viewer decides to engage. VSL offers are built on storytelling and mechanism education, exactly what YouTube in-stream allows. The viewer is in a lean-back, receptive state rather than the active transactional mindset of search.
Search ads intercept people who are already looking. YouTube ads intercept people who are open to being persuaded. For supplement offers where the buyer journey starts with awareness of a problem, not a search for a solution, this distinction matters enormously.
| Factor | Google Search | YouTube In-Stream |
|---|---|---|
| Intent | Active - typed a query | Passive - watching content |
| Creative | Text headline + description | Video (audio + visual) |
| Bid unit | CPC | CPV or Target CPA |
| Skip option | None | Viewer can skip after 5 seconds |
| Volume ceiling | Limited by search queries | Near-unlimited impressions |
| Offer fit | High-intent transactional | Awareness + VSL storytelling |
The edge most affiliates miss
Most brand bidders never touch YouTube because "you need video." A smartphone, a ring light, and a script is enough. Lower affiliate competition on YouTube means cheaper CPVs and better conversion economics than search for the same offer.
The skip button appears at second 5. That is your entire window to make the viewer stay. Everything before second 5 is your hook. Everything after is the ad. A strong hook with an average video outperforms a weak hook with a polished production every single time.
What a hook must do in 5 seconds
- Create an immediate emotional response: curiosity, recognition, fear, or surprise.
- Signal relevance: "this is for someone like me".
- Introduce unresolved tension that makes skipping feel like a loss.
- Never open with brand name, product name, or a claim.
The four hook formulas for health supplement YouTube ads
Formula 1 - The Provocative Question
"If you're over 50 and your joints ache in the morning, is it arthritis or something else?"
"Why do some people lose weight effortlessly while you've tried everything?"
"Are you one of the 40% of people who have pre-diabetes and don't know it?"
Formula 2 - The Pattern Interrupt
"Stop. Before you skip this, give me 10 seconds."
"I was embarrassed to share this, but it helped 14,000 people."
"My doctor told me to stop taking supplements. He was right, about most of them."
Formula 3 - Credibility + Problem Statement
"I'm a nurse. I've spent 12 years watching patients manage joint pain the wrong way."
"73,000 people used this method last year. Most of them had given up on losing weight."
Formula 4 - The Story Open
"I was sitting at my daughter's wedding, and I couldn't dance. My knees wouldn't let me."
"Six months ago I could barely climb a flight of stairs. Last week I ran a 5K."
Action: do this now
- Write one hook using each of the four formulas for your current MaxWeb offer.
- Record yourself delivering the hook on a smartphone and apply the second-5 test: would you skip it?
Once the viewer passes second 5, you have earned their time but not their trust. The structure of the remaining video determines whether they click through or drift back to their feed.
Part 1: Hook (0-5 seconds)
Covered above. Ends with a statement that makes skipping feel like a loss.
Part 2: Problem agitation (5-30 seconds)
- Name the exact problem with specificity: use age, gender, or lifestyle identifiers.
- Name failed attempts: "you've probably already tried X and Y".
- Amplify the consequence: social, physical, emotional impact of not solving it.
Part 3: Mechanism introduction (30-75 seconds)
- Introduce the mechanism, not the product: why it works before what it is.
- Name it specifically: concrete mechanism language outperforms generic claims.
- Keep this under 45 seconds in the ad; VSL expands it in full.
Part 4: Social proof (75-105 seconds)
- Use one or two short testimonials. Text-on-screen quotes simplify compliance.
- Use specific outcomes, for example "11 lbs in 6 weeks".
- Include demographic context, for example "Martha, 58, Ohio".
Part 5: Call to action (final 10-15 seconds)
CTA formula: "Click the link below right now to [desired outcome] - [reason to act today]."
Example: "Click the link below right now to see if this is right for your situation - they're offering a limited trial this week only."
Practical step-by-step setup. Follow along in your Google Ads account.
Campaign settings
- Type: Video -> subtype: Video views (not Awareness).
- Bidding: Maximum CPV for testing; switch to Target CPA after 30+ conversions.
- Budget: minimum $30/day per ad group.
- Networks: YouTube videos only. Uncheck Video partners on Display Network to start.
- Frequency cap: 3 impressions per user per week to reduce fatigue.
Audience targeting - US health supplement buyers
- In-market: Health & fitness > Dietary supplements, Weight management, Physical health conditions.
- Custom intent: build audience from 20-30 symptom/condition keywords from search campaigns.
- Retargeting: VSL page visitors within 14 days with a shorter 30-60 second reminder ad.
Ad group structure
| Ad group | Targeting | Creatives to test |
|---|---|---|
| AG-01 | In-market: supplements + condition-specific | All 4 hook formulas |
| AG-02 | Custom intent: symptom keywords from your search account | Top 2 hooks from AG-01 |
| AG-03 | Retargeting: VSL page visitors (14-day window) | 30-60 second reminder ad with CTA focus |
Most YouTube campaigns fail not because the offer is wrong but because campaigns are killed too early, scaled too fast, or diagnosed incorrectly.
The three diagnostic metrics
VTR (View-Through Rate): % who watched past 30 seconds.
Below 25% means hook is failing. Rewrite before changing anything else.
CTR (Click-Through Rate): % of viewers who clicked to the offer.
Below 0.8% means CTA or post-hook content is losing them. Test a new ending.
CVR (Conversion Rate on landing page):
Good CTR but low CVR indicates audience-page mismatch. Review targeting.
Creative testing protocol
- Week 1: Run all 4 hook formulas against the same audience. Minimum $200 spend per hook before conclusions.
- Week 2: Kill the bottom 2 hooks. Test 2 variations of the winner.
- Week 3: If VTR strong but CTR low, test 2 new CTA endings while keeping hook and body constant.
- Week 4: If all metrics are profitable, scale by +20% budget every 48 hours.
Action: do this now
- Launch AG-01 with all 4 hook variations at $30/day.
- Set a calendar reminder for day 14 as your first creative kill/keep decision point.
- Report VTR, CTR, and CVR to your MaxWeb AM after $200 spend for a review call.
Module 7 key takeaways
The hook (first 5 seconds) determines almost everything - obsess over it
VTR below 25% means rewrite the hook before touching anything else
Use custom intent audiences built from your search campaign keywords - this is underused
Scale by +20% budget every 48 hours once CPA is stable
Meta Ads Facebook & Instagram for Supplement Offers
Skilled · Est. 4-5 hours
Meta is the largest social advertising platform in the world and one of the most powerful for health supplement offers. The 45-65 demographic, your primary buyer, spends more time on Facebook than any other social platform. This module shows how to run profitable Meta campaigns without getting ads disapproved or accounts restricted.
The core mindset shift is simple: you are not matching a query, you are interrupting a scroll. Nobody on Facebook is searching for "joint supplement". They are scrolling through photos, news, and videos. Your ad must stop them cold.
| Factor | Google Search | Meta (Facebook/Instagram) |
|---|---|---|
| User intent | Active - searching for something | Passive - scrolling through feed |
| Targeting | Keyword-based | Audience-based (interest, behavior, lookalike) |
| Creative importance | Medium - copy does most of the work | Extremely high - creative IS the targeting |
| Learning phase | ~30 conversions needed | 50 conversions per ad set per week |
| Account risk | Lower - less restricted in health | Higher - health claims trigger review |
"Creative is the targeting" is the key concept. On Google you target keywords. On Meta, the creative you run determines which audience Facebook's algorithm finds and serves.
Action: do this now
- Create a Meta Business Manager account at
business.facebook.comif you do not have one. - Install the Meta Pixel on your pre-sell page.
- Set up a Conversions API (CAPI) connection for reliable post-iOS14 tracking.
Meta's hierarchy mirrors Google Ads but the logic differs by layer:
- Campaign: objective (Conversions or Sales) plus campaign budget optimization setting.
- Ad set: audience, placement, budget, schedule.
- Ad: creative (image or video), headline, primary text, and CTA button.
Recommended launch structure for a new MaxWeb supplement offer
Campaign: [Offer Name] | Conversions | US
Ad Set 1: Broad (no interests), ages 45-65, US only
Ad Set 2: Interest stack, health & wellness, supplements, condition-specific pages
Ad Set 3: Lookalike 1-3% from buyer list (if available from MaxWeb)
Each ad set: 3-4 creative variations, testing image vs video and multiple hooks.
Counter-intuitive tip for 2025: Broad targeting often outperforms interest stacking. Always test Broad alongside interest audiences.
Format 1: UGC-style video
A real person speaking to camera on a smartphone with no production polish. The hook must land in the first 3 seconds. Best length: 45-90 seconds.
Format 2: Testimonial carousel
3-5 slides with specific result, name, and demographic. Text-only or text-over-image. Strong for retargeting audiences.
Format 3: Static image with bold text overlay
High-contrast image plus a question/stat in large text. Low production cost. Useful for top-of-funnel awareness and clicks to advertorial.
Meta health advertising compliance (critical rules)
- Never use before/after imagery.
- Do not target health conditions directly in audience settings.
- Avoid direct "you" health language like "your high blood sugar".
- No guaranteed outcome claims. Use "may help", "some users report", or "in a study of...".
- Pre-sell and VSL claims must match ad claims exactly.
The learning phase is Meta's data collection period. Do not make significant edits during this phase because edits reset learning.
- Minimum budget during learning: $30-50/day per ad set
- Learning phase end: 50 optimization events (conversions) in 7 days
- Do not edit targeting, change budget more than 20%, or rotate creatives mid-learning
- Once stable: increase budget max 20% every 72 hours
Ready to scale when CPA is stable and below target for 5+ consecutive days, frequency is below 2.5, and click quality is healthy (time on page and scroll depth).
Action: do this now
- Launch with 3 ad sets (Broad, Interest stack, Lookalike if available) and 3-4 creatives each.
- Set a reminder to review after 50 total conversions, not before.
- Do not touch creative or targeting during learning phase.
Skilled level completion checklist
YouTube campaign live with $200+ spend and VTR/CTR/CVR reported to your AM
Meta campaign live with at least one ad set past the learning phase
150+ conversions per month across all traffic sources combined
Meta Pixel and Conversions API both tracking and firing correctly
Creative testing framework in place - one variable tested at a time
Ready to launch native ads on Taboola or Outbrain (Module 9)
Advanced
Native Ads, Multi-Channel & AI Search
Modules 9 · 10 · 11 Scale and the AI search shift
At Skilled level you proved you can generate profitable traffic from video and social. At Advanced level you become a multi-channel operator. You will add native advertising — the highest-volume format for supplement VSL offers at scale, build a cross-channel tracking system, and understand how Google's AI search transformation is reshaping where affiliate clicks come from in 2025 and beyond.
Module 11 is entirely dedicated to AI search: Google's Andromeda model, AI Overviews, and the rise of AI agent-driven search. This is not a future trend, it is happening now and it is already affecting click volume on paid and organic channels for health supplement campaigns.
Native Ads - Taboola & Outbrain at Scale
Advanced · Est. 4-5 hours
Native advertising is the largest traffic source for health supplement VSL offers at real scale. Taboola and Outbrain place your ads as "recommended content" at the bottom of major US publishers (CNN, Fox News, MSN, Daily Mail). At volume, native can exceed the combined scale of search and social.
The reason more affiliates avoid it: steeper learning curve, faster creative attrition, and higher minimum budgets for meaningful data. This module gives you the framework to navigate all three.
A native ad has two components: a thumbnail image and a headline. The user sees what looks like an editorial recommendation ("content you might like") and clicks out of curiosity. They land on your pre-sell advertorial, which sends them to the VSL.
The required native funnel
Native ad (thumbnail + headline) -> Advertorial pre-sell -> MaxWeb VSL -> Confirmation page
Never send native traffic directly to a VSL offer page. The message mismatch is too large and CVR collapses. The advertorial from Module 6 is mandatory here.
Native audiences are colder than any traffic source you have run. They clicked from curiosity, not intent. Your advertorial performs the warming step before VSL conversion.
Native performance is primarily determined by thumbnail + headline combination. Target CTR for Taboola/Outbrain health campaigns is 0.3-0.7%. Below 0.2%, replace creative.
Headline formulas that work
- The discovery: "Doctors Are Calling This the Most Effective Joint Solution in Decades"
- The hidden reason: "The Real Reason Your Joints Still Hurt (Most People Never Hear This)"
- The curiosity gap: "This Strange Morning Ritual Is Helping Thousands With Knee Pain"
- The demographic hook: "If You're Over 55, You Need to Know About This Joint Discovery"
- The warning: "Stop Taking These 3 Common Supplements If Your Joints Ache"
Thumbnail rules
- Real people outperform stock photos, especially 55+ demographics.
- Mild concern or pleasant surprise outperforms neutral expression.
- Text overlay should be short, bold, and maximum 5 words.
- Use strong contrast (dark/light pairing).
- Avoid overused elements: red arrows, circles, and stock doctor imagery.
Action: do this now
- Write 10 headline variations using the five formulas above.
- Source 5 thumbnails: at least 3 real people (50+) and 2 concept visuals.
- Create 5 launch combinations (1 headline + 1 thumbnail each).
Start with Taboola over Outbrain for larger US inventory and more granular targeting. Replicate to Outbrain once profitable.
- Objective: Website conversions (pixel-based)
- Bidding: Smart Bid targeting CPA; switch to Fixed CPC only if Smart Bid underperforms after 7 days
- Daily budget: minimum $100/day (below $50/day usually lacks optimization signal)
- GEO: US first; Canada as separate campaign once US is stable
- Devices: all devices, but split desktop/mobile reporting from day 1
- Publishers: start Run of Network, then block underperformers after 7 days
- Budget scaling: +30% every 3 days once CPA is stable
- Creative refresh: winners fatigue after 2-3 weeks, keep a queue ready
- Horizontal scaling: duplicate to Outbrain, MGID, and Revcontent once Taboola is profitable
- Vertical scaling: increase bids 15-20% on top publishers to capture more inventory
Action: do this now
- Create your Taboola account and install Taboola Pixel on the advertorial page.
- Launch 5 creative combinations at $100/day.
- On day 7, run Publisher Report and block all publishers with 2x CPA and zero conversions.
Module 9 key takeaways
Native traffic is the coldest you will run - advertorial pre-sell is non-negotiable
Performance is driven by thumbnail + headline CTR (target 0.3-0.7%)
Block poor publishers after 7 days - this is the #1 native optimization lever
Start on Taboola, then replicate to Outbrain once profitable
Multi-Channel Tracking - Seeing Your Whole Funnel
Advanced · Est. 3-4 hours
Once you run Google, Bing, YouTube, Meta, and Taboola at the same time, each platform tells a different story and none tells the full truth. Google claims conversions Meta also claims. Taboola shows clicks that never appear as payouts. Without a unified tracking layer, optimization decisions are made on incomplete data.
Every ad platform uses last-click attribution by default. In a multi-channel setup, total reported conversions across platforms will exceed actual MaxWeb conversions. That is normal and misleading unless you reconcile it.
| Platform reports | What actually happened |
|---|---|
| Google: 10 conversions | User clicked Google brand ad, searched again, clicked generic ad |
| Meta: 8 conversions | Meta counts a view-through conversion even if user never clicked |
| Taboola: 6 conversions | User clicked native ad, left, then returned via Google 3 days later |
| MaxWeb dashboard: 15 | This is ground truth and the only number tied to actual payouts |
The only reliable number: MaxWeb dashboard conversion count. Platform reporting is useful directionally, not as absolute performance truth.
You do not need paid tracking software to start. Consistent UTM parameters plus MaxWeb sub-IDs give most of the visibility needed.
Layer 1: UTM parameters (free, essential)
Apply UTM tags on every ad URL so analytics and MaxWeb can identify source, channel, campaign, and creative.
- utm_source = platform (google, bing, facebook, taboola, outbrain)
- utm_medium = type (cpc, paid-social, native)
- utm_campaign = campaign name from your naming convention
- utm_content = creative ID (hook-formula-1, ugc-v2, static-img-3)
Example: ?utm_source=taboola&utm_medium=native&utm_campaign=jointfuel-us&utm_content=discovery-headline-v2
Layer 2: MaxWeb sub-IDs
Use sub-ID parameters on affiliate links so each conversion is traceable to exact ad entities.
- Sub1: platform (google, meta, taboola)
- Sub2: campaign ID
- Sub3: ad set or ad group ID
- Sub4: creative ID
Layer 3: Weekly reconciliation spreadsheet
Every Monday, pull all platform data plus MaxWeb dashboard into one sheet. Treat MaxWeb as ground truth and allocate budget with reconciled numbers.
Action: do this now
- Add UTM parameters to all active ad URLs across all platforms.
- Set up MaxWeb sub-ID tracking for at least one campaign this week.
- Create this spreadsheet format: Platform | Reported Conv | MaxWeb Conv | Spend | True CPA.
After 4 weeks of reconciled data, allocate budgets using true CPA:
- Calculate true CPA per channel: spend / MaxWeb confirmed conversions.
- Rank channels from lowest true CPA to highest.
- Shift 10-15% budget from highest-CPA channels to lowest-CPA channels every 2 weeks.
- Never cut a channel using less than 4 weeks of data.
Common findings after proper reconciliation
- Google Search brand: highest volume, often lowest CPA (anchor channel)
- Bing Ads: similar CPA to Google generic with lower cost (often underweighted)
- YouTube: higher CPA than search but reaches audiences search misses (keep if within 150% of target)
- Meta: highest variance, either major volume driver or money pit
- Native (Taboola/Outbrain): can become lowest CPA channel at scale when creative works
Module 10 key takeaways
Platform attribution overstates results - MaxWeb confirmed conversions are ground truth
UTM parameters plus MaxWeb sub-IDs reveal which exact ads drive real conversions
Weekly cross-channel reconciliation is non-negotiable at Advanced level
Allocate budget by true CPA (spend / MaxWeb conversions), not platform-reported CPA
AI Is Rebuilding the Platforms You Advertise On
Advanced · Est. 3-4 hours
Meta and Google rebuilt core ad delivery systems between 2024 and 2025. These are architectural replacements, not minor tweaks. They change how ads find audiences, how creative is evaluated, and where ads appear in search experiences.
This module covers Meta Andromeda + GEM and Google AI Mode + AI Overviews, and what those changes mean for current MaxWeb campaign execution.
What is Andromeda?
Andromeda is Meta's AI ad retrieval engine, fully deployed across Facebook, Instagram, and Messenger by October 2025. It operates in the retrieval stage, narrowing tens of millions of ads to a few thousand candidates for each user.
The major shift: old systems started from audience definitions; Andromeda starts from creative signals (visuals, hooks, tone, format, language) and predicts who is most likely to engage.
What is GEM?
GEM (Generative Ads Recommendation Model), introduced in November 2025, is Meta's ranking model. If Andromeda picks candidate ads, GEM chooses the final winner by evaluating behavior and conversion patterns. Meta reports GEM is 4x more efficient for ad performance gains than the previous ranking system.
How they work together
- Step 1: Andromeda retrieval narrows candidate ads from creative + user signal matching.
- Step 2: GEM ranking scores candidates and picks the best ad for that moment.
- Step 3: Winners enter the auction and compete on price and value.
Implication: creative quality and distinctiveness now affect whether your ad even reaches auction, not just whether it wins.
- Creative is now the primary targeting lever. Different creative angles create different audience pockets, even inside the same Broad ad set.
- Broad targeting now often outperforms interest stacking. Broad gives Andromeda more exploration space and often reduces CPM friction.
- Simplified account structure beats fragmented structure. GEM learns faster from denser conversion signals in fewer larger ad sets.
- Creative diversity is mandatory. Top accounts run 10-20 active creative variations across hooks, formats, and emotional angles.
- Conversion signal quality is mission critical. Pixel + CAPI together, with Event Match Quality above 7, are required for reliable optimization.
| Old Meta approach (pre-Andromeda) | New Meta approach (post-Andromeda/GEM) |
|---|---|
| Interest stacks defining audience | Broad targeting, let creative find the audience |
| Lookalikes as primary strategy | Lookalikes as optional test |
| Many tightly segmented ad sets | Fewer, larger ad sets with higher signal density |
| 2-4 creatives per ad set | 10-20+ creatives across multiple angles |
| Pixel alone | Pixel + CAPI with EMQ above 7 |
| Frequent edits during testing | Patience during learning phase |
Action: do this now
- Audit current Meta campaigns and test a Broad equivalent against interest-stacked ad sets.
- Confirm Pixel and CAPI are active and Event Match Quality is above 7.
- Count active creative variations; if fewer than 8, build more before scaling budget.
- Consolidate campaigns running under $30/day into fewer, larger ad sets.
AI Overviews are AI-generated summaries that now include ad placements for a growing share of commercial queries. AI Mode is Google's conversational interface, and ads are increasingly served there via existing campaign inventory.
Campaigns using Broad Match and AI Max are currently most likely to receive AI Mode placement inventory.
| Query type | AI Overview frequency | Paid ad placement | What you should do |
|---|---|---|---|
| Informational ("what causes knee pain") | Very high | Ads often below overview | Keep paid running; organic is compressed |
| Symptom-based ("knee pain morning") | High | Ads show, less affected | Strong paid target, high intent |
| Transactional ("best joint supplement") | Low | Standard paid plus AI Mode placements | Protect and prioritize budget |
| Branded ("ProductName review") | Low | Brand ads mostly unaffected | Maintain brand campaigns |
Key insight: as AI Overviews absorb informational organic clicks, paid placements in AI surfaces gain relative value.
On Meta: shift from audience-thinking to creative-thinking
- Minimum creative portfolio: 3 formats x 3 hooks = 9 variations per campaign.
- Refresh creative every 2-3 weeks as fatigue arrives faster.
- Do not kill creatives during learning; GEM needs ~50 conversions per ad set.
- Use Advantage+ placements for maximum optimization surface.
On Google: position for AI Mode and AI Overview inventory
- Enable Broad Match on top exact and phrase winners.
- Use responsive search ads with maximum headline and description variety.
- Check AI Max eligibility in account settings.
- Shift keyword focus toward transactional and comparative intent.
- Track Search top IS and Search abs. top IS for early AI surface shifts.
| Move budget away from | Move budget toward |
|---|---|
| "what causes [condition]" (informational) | "best [supplement] for [condition] over 50" (transactional) |
| "home remedies for [condition]" | "[supplement] that actually works" |
| "is [supplement] safe" | "[ProductName] review" (branded) |
| "how does [ingredient] work" | "[supplement] vs [supplement]" (comparative) |
Action: do this now
- In Meta, launch one Broad ad set against your best interest stack with same budget and creatives; compare CPA after 50 conversions.
- In Meta, build to at least 9 active creative variations before the next scale step.
- In Google Ads, enable Broad Match on top 5 converting exact keywords and monitor AI Mode impression behavior.
- Audit top 10 generic keywords for AI Overview presence and shift budget from informational to transactional variants.
- Check AI Max opt-in eligibility in campaign settings.
Module 11 key takeaways
Meta Andromeda (retrieval) and GEM (ranking) replaced audience-first targeting with creative-first delivery.
On Meta, Broad targeting plus diverse creative portfolio outperforms rigid interest stacking in many accounts.
Pixel + CAPI with Event Match Quality above 7 is non-negotiable for strong optimization signals.
Google AI Mode is expanding ad inventory in AI-generated search surfaces.
Paid search gains relative value as organic informational clicks compress under AI Overviews.
Shift generic keyword spend from informational to transactional and comparative intent.
Advanced level completion checklist
✓ Native ads campaign (Taboola or Outbrain) live with at least $500 total spend
✓ UTM parameters and MaxWeb sub-IDs in place across all active channels
✓ Weekly reconciliation spreadsheet running for at least 4 weeks
✓ 400+ confirmed MaxWeb conversions per month across all channels
✓ Meta: Broad ad set tested against interest stack, Pixel + CAPI active, EMQ above 7
✓ Meta: minimum 9 active creative variations (3 formats x 3 hooks) per campaign
✓ Google: Broad Match enabled on top keywords, AI Max eligibility checked
✓ Google keyword audit completed with budget shifted from informational to transactional intent
Elite
Full-Funnel Operator
AM mentorship Owned media, SEO & sustained scale
Elite is not a training level — it is an operating model. At this stage you are not following a course, you are building a media business. The distinction matters: a media business generates traffic from assets it owns, not just platforms it rents. When a platform changes its algorithm or its ad policies, an Elite operator's business absorbs the impact rather than collapsing under it.
The path to Elite is defined in collaboration with your dedicated MaxWeb affiliate manager. The content below describes what Elite affiliates do differently — and what your AM can help you build.
1. SEO content as a compounding asset
Paid traffic stops the moment you stop paying. A well-ranked article generates free, high-intent clicks every day with no ongoing cost. Elite affiliates build SEO content in parallel with paid campaigns — not instead of them. The three content types that drive affiliate conversions from organic search:
| Content type | Example | Intent | Conversion rate |
|---|---|---|---|
| Best-of review | 'Best joint supplements 2025: ranked and reviewed' | Comparison — ready to buy | High |
| Symptom guide | 'Why do joints ache in the morning? 7 causes' | Educational — trust building | Medium |
| Vs comparison | 'Product A vs B for joint pain: which is better?' | Decision-making — near purchase | Very high |
Important caveat for 2025: informational SEO content ('what causes X', 'how does Y work') is increasingly compressed by Google AI Overviews. Elite affiliates focus SEO investment on commercial and comparative content — review articles, comparison pages, and 'best X for Y' formats — which have significantly lower AI Overview penetration and continue to generate strong organic click-through.
2. Owned audience beyond paid
The most durable competitive advantage in affiliate marketing is an audience you own. Elite operators build this through organic social channels (YouTube channel, TikTok, Facebook groups focused on the health topic), content sites with SEO rankings, and wherever an audience can be built around the health problem rather than the product. This audience generates MaxWeb offer conversions without ongoing ad spend and provides a base for testing new offers faster than cold paid traffic allows.
3. Operating at the frontier of AI search
Elite affiliates in 2025 are actively testing AI search as both a threat and an opportunity. Key areas of active experimentation:
- Perplexity and ChatGPT Shopping: both are beginning to integrate product and offer recommendations — structured, factual advertorial content increases the chance of being cited or recommended
- Google AI Mode: Google's conversational search mode shows both organic citations and paid ads in an integrated format — Elite affiliates are testing which ad formats and landing page structures perform best in this environment
- Voice and assistant search: health queries via Siri, Google Assistant, and Alexa continue to grow in the 55+ demographic — conversational, direct-answer content formats perform better than traditional keyword-optimized pages for these queries
4. MaxWeb AM partnership at Elite level
At Elite level you are assigned a dedicated affiliate manager whose role is to grow your revenue. This is a business partnership, not a support relationship. Use it strategically:
- Request early access to new MaxWeb offer launches before they go to the general network
- Use your AM for network-wide performance intelligence: which offers are converting best, which GEOs are opening up, which verticals MaxWeb is expanding into
- Co-develop creative testing strategies: your AM has cross-affiliate data on what hooks and angles are working across the network
- Negotiate payment terms: Elite volume qualifies for accelerated payment cycles
A closing note
The affiliates who reach Elite are not the ones with the largest budgets or the most technical skills. They are the ones who applied the frameworks in this course consistently, measured results honestly, and adapted quickly when platforms or markets shifted.
AI search is the most significant platform shift since mobile. The affiliates who understand it and adapt their traffic mix and content strategy accordingly will gain share from those who do not. You now have the framework to be in that group.
We've got up to date money-making affiliate marketing tutorials, case studies, and tips for Facebook, Google, PUSH, Native and Mobile traffic.
Join the fastest growing marketing community and learn about everything Affiliate Marketing. Use the coupon code "MAXWEB" and get 30% OFF your next account upgrade!
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